Souq.com, the leading online shopping and e-commerce provider, announced today the launch of May Mobile Mania (MMM) in Egypt – an annual promotion that offers the best prices on mobiles and smartphones during the month of May.
With an estimated 94 million mobile users in Egypt in 2016, Souq.com plans to be one of the main drivers of Egypt`s expanding mobile consumer base, which is growing monthly at 4% (according to Egypt’s Ministry of Communication and Information Technology).
The company plans to adopt several initiatives similar to MMM that will make mobile phones more affordable for the Egyptian population This is a part of Souq.com’s continuous effort to increase internet and smartphone penetration in the Egyptian market. The MMM 2016 promotion will run from the 8th of May and till the 12th of May 2016, and will offer users discounts of up to 41% on original warranty retail prices offered on Souq.com.
Commenting on this initiative, Omar Elsahy, General Manager of Souq.com Egypt, said: We are delighted to be bringing the May Mobile Mania Campaign to Egypt for the second time with our valued Partners and Marketplace Sellers. Our MMM campaign highlights Souq.com`s ability to provide true value with mass selection and affordability on the latest technologies to Egyptian citizens.
The Souq.com business model already consistently promises and delivers users the most competitive value over all goods sold online by eliminating many of the overhead costs that are built up in the traditional direct selling model, and passing that value on to it’s customers