Orange Middle East and Africa has announced the appointment of Eng. Atef Helmy, Orange Egypt Chairman and former Minister of Telecommunication and Information Technology, as a Senior Advisor to Orange Middle East and Africa (OMEA). Eng. Atef Helmy will also become the Ambassador of Orange Group in Middle East and Africa.
By choosing Eng. Atef Helmy, Orange confirms its confidence in the Egyptian calibers specially with the Group focus and increasing interest to enhance the business development of the Group in MEA region that have more than 120 million customers in more than 20 countries .
Orange expansion in the Arab region was significant after the rebranding of the Egyptian Operator “Mobinil” to “Orange” brand last year and acquiring the largest customer base to the group. Orange has also extended its focus in the region 5 months ago by launching the Orange brand in Morocco, where it replaced the Méditel brand.
It’s worth noting that the Arabic language is the 2nd official language among Orange Group which is present in 29 countries, with a total customer base of 263 million customers worldwide and 155,000 employees worldwide and around 56 million Arab customers mainly in Egypt, Jordan, Tunisia, and Morocco.
Bruno Mettling, Chairman and CEO of Orange Middle East and Africa (OMEA) has been appointed as Chairman of Orange Egypt till the appointment of a new Egyptian Chairman in the coming months.
It’s worth mentioning that Eng. Atef Helmy was one of the top international ICT experts with more than 35 years of solid experience in communications and information technology, Eng. Helmy lead numerous executive management positions in two of the top fortune 100 multinationals; namely NCR/AT&T and Oracle in the united states of America, Europe, Middle East and Africa. Also, he has contributed to the development of the Communication and Information Technology in Egypt and MEA.
In recognition of his efforts, professionalism and leadership, Eng. Helmy has chaired the World Summit for Information Society (WSIS +10) high-level event in Geneva in June 2014, and was awarded the Golden Medallion from the International Telecommunication Union (ITU) for his active role.