Orange have just launched its new Campaign to support the World Cup qualifier, they have taken a bold, differentiated & unexpected route in order to stand out through the clutter of brands supporting the National team.
Egypt have not qualified to the World cup since 1990, its all Egyptians' dream to make it to the World Cup this time.
The campaign idea is using hard core football fans who are getting older as the years are passing by without seeing Egypt making it to the World Cup so it's either now or never #يانتأهل_يامتلحقوناش
the creative execution is a cool humorous rap song sang by old football fans who are really getting old and are suffering from aging problems as well as stress & pressure from wasting chances to qualify to the World Cup for the last 28 yrs. They ask our national team to man up and make it this time as they don't have the luxury of time to wait for another 4 years. It's their literal last chance to see our national team in the World Cup
The campaign is also supported by a commercial proposition through launching the Egyptians' Dream bucket where customers are requested to dial #2018# and get 90 units to be used as minutes/megabytes plus the chance to attend the upcoming matches
On this occasion, Orange Egypt’s CEO, Jean Marc Harion, said, Football is the number one passion of our customers in Egypt, and we are delighted that we will be able to bring Egyptian football fans even closer to the events and things they love the most by going beyond slogans. These flagship competitions in World Cup qualifiers generate an incredible spirit of unity across communities and people, and unite fans behind their flag with a strong sense of patriotism. In fact, the sport itself is a powerful agent of peace, and shows how we can cherish and embrace our rivals while also treating each other with respect.
The Campaign link on Facebook:
The Campaign link on YouTube: