Careem, the region’s leading app-based car booking service, announced the integration of scooters and motorcycles in Cairo, Alexandria and Tanta as the latest addition to its scope of products under the name Bike to help local commuters beat the heavy traffic and reach their destination in the fastest and most affordable way.
Since its launch in Egypt in 2014, Careem operations across Egypt have been customized to suit the specific needs and demographic of every city. Being three of Egypt’s most crowded cities, transportation can be a real challenge for commuters. By introducing Bike , Careem offers its customers a more time-efficient, affordable and fun means of transportation.
Catering to the various needs of our customers in the cities where we operate has always been a priority for us, said Belal El Megharbel, General Manager, Careem Cairo. It’s the objective of making people’s lives easier what motivates us to come up with creative solutions to overcome transportation challenges in Egypt. By introducing the scooter and motorcycles in these three main cities, we are continuing to pioneer the development of the transportation industry in Egypt. We’re initially aiming to reach 10,000 scooters’captains by Q1/2018, which is going to create more jobs for more Egyptians.
Careem’s innovative new solution will alleviate traveling costs by 35% compared to the regular ride. Current number of Careem scooter captains reached over 1.000 captains with a 55% growth rate week on week. The fleet gets quadrupled every month.
Furthermore, in response to Egypt’s most challenging transport issues, Careem offers specially-tailored solutions for the local market to overcome these issues that included the integration of white taxi cabs into the its network in Greater Cairo and Hurghada in September 2016, with solid plans to extend the service in other governorates in order to cover the great demand on transportation services in the Egyptian market. Careem also offers Water Taxi services in Cairo as well as tuktuk in Hurghada and Sahel.
In just three years since its launch in Egypt, Careem managed to expand its network to reach 14 Egyptian cities and employing around 80,000 Captains. Careem has delivered tens of millions of rides for around 3 million users since launching in the country in 2014. The company plans to add more cities to its network.