Microsoft’s presence at Cairo ICT this year centered around digital transformation and how cloud technology is enabling that transformation. Microsoft, together with many of its partners, showcased digital transformation through innovation in education, analytics, Internet of Things, productivity, mobility and the cloud.
Microsoft contributed to the startup community participating in the Innovation Arena, as part of Cairo ICT, with multiple sessions delivered by Microsoft engineers around it’s innovations in AI, Machine Learning, Cognitive Services and others, all powered by Microsoft Azure. It also delivered sessions on how BizSpark can empower startups, and how entrepreneurs can innovate using Microsoft Cloud, through a Cloud Society session.
One of the greatest risks to digital transformation is the shortage of cloud skills. IDC identified that emerging networking technology skills, such as those required for cloud computing, accounted for almost half of the total networking skills gap globally in 2016. To address this, Microsoft has initiated the Cloud Society, aimed at equipping IT workers at all levels with Azure based cloud ready skills. This free online training initiative, which was created in the Middle East Africa region, has attracted almost 42,000 participants to date, over 6,000 of which are from Egypt.
Microsoft Cloud Society enables learning at your own pace. By selecting a learning program at https://cloudsociety.microsoft.com/, you can choose from a variety of cloud topics including cloud administration, big data, security, deployment and data science. Each topic provides online courses that you can enroll for individually. As your knowledge grows, you can also complete exams both through Microsoft and our training partners, to receive official Azure certifications recognized in the industry.
Cloud computing has the greatest potential to fuel economic growth, spur innovation and improve productivity levels, says Khaled Abdel Kader, General Manager for Microsoft Egypt. It’s a game-changer for businesses that want to scale, providing cost efficiency for small and medium businesses and enterprise-grade features, security and compliance. A recent study commissioned by Microsoft showed that SME’s adopting cloud technology showed an average of 15% faster revenue growth.
Microsoft is working with customers of every size and across every industry to successfully transform into the digital organizations of the future, a move that is critical to remain both relevant and competitive. There are four basic building blocks to digital transformation:
Empowering employees starts with designing a workplace where all work styles can thrive and that enables mobility while keeping your organization, people and information secure. Doing this requires leaders to rethink the creative process, organization models, workspaces and the technology they bring in to support employees’ work.
Engaging customers involves building natural, tailored experiences that delight customers and then harnessing data from those customers to capture actionable insights that can deliver greater market success.
Optimizing operations includes making your business more responsive, improving service levels, and reducing costs with intelligent processes that anticipate the future and coordinate people and assets more efficiently.
Reinventing products and business models allows organizations to harness data as a strategic asset, automating manual processes, delivering personalization to customers, and innovating with new business models, services, products and experiences to differentiate.
Microsoft also contributed to Cairo ICT panels relating to AI and Digital Transformation. Digital transformation is about reimagining how you bring together people, data and processes to create new value in a digital-first world in all sectors and businesses, commented Mohamad El Hawary, Marketing and Operations Lead for Microsoft Egypt.
Cairo ICT remains the flagship ICT event in Egypt, concluded Abdel Kader. I am extremely pleased with how we were able to use the forum to showcase the potential of digital transformation for sustainable development in our market and how the Cloud, AI and Data Analytics can boost businesses, education and government services.