Over last two decades mobile phone industry haschas primarily been innovation driven. Brands from America, Europe and Korea were focussing on breakthrough innovations and were making mobile device an integral part of human life by bringing in varied utilities to a single device.
Today mobile device has displaced digital cameras, Planners, torch, calculators, notepads and to a large extent computers and laptops. Today mobile device is become a primary source of accessing internet, booking hotels and travel tickets, entertainment and most importantly the navigator to reach desired destination with precision.
For last two decades brands were primarily competing basis features and bringing innovative technologies for consumers which resulted in to transformation of a device which was meant for talking to an integral part of human life and today you can’t think of life in absence of your mobile handset.
The feature led race and competition of last two decades also resulted in to existence of many brands who were utilizing already available technologies and ecosystem to produce low cost feature rich phones without investing significantly in quality, design and reliability. This race to give more features led to the birth of many new brands which wooed the consumers with feature packed devices over compromised quality of components and lack of after sales service. All such brands are going to face huge difficulty in next decade as the definition, need and significance of reliability is changed for mobile handset user.
Since technology is democratised today and available easily; the key differential factor is going to be reliability of not only product but also after sales service. Almost all the brands in the market today have reached a level of saturation in terms of differentiating in features, thus are not able to provide this key benefit of reliability to the consumer.
India, which today celebrates its 68th Republic Day, has come a long way since its independence in establishing not only its industrial manufacturing capabilities but also a huge employable youthful population. This has enabled the country to become the top destination for trusted and reliable software as well as hardware production.
In the handset industry, the journey of owning the production capabilities is not complete without having the ability to design and manufacture 100% components indigenously. Lava , the leading handset maker from India is now designing and manufacturing completely indigenous products with a 100% control on component and quality control systems. As a result, Lava has emerged as the most trusted brand in the industry in this region and has won several awards in this regard.
Vikram Singh Parmar, CEO for Lava Africa Business says The 2 trillion dollar global consumer electronics industry today is driven by the consumer demand for reliable quality products. To be able to do this, it became visible to us in 2012 that it is extremely pertinent for a global brand to a have an end to end control over its manufacturing operations starting from R&D, hardware and software design to manufacturing the finished goods. In the last 9 years we have travelled this journey of making this possible and today we can promise the most trustworthy products and the most reliable user experience to our consumers. We challenge ourselves everyday in this journey of excellence and strive to provide the consumer the best and the most accessible after sales service in the industry. Guided by our vision, we plan to establish more than 30 company owned service centers in Egypt and establish a true differentiation in this industry, one of trust and reliabi