After sponsoring the Egyptian national football team during the World Cup qualification matches, as well as the Egyptian Premiership League for two consecutive seasons, leading phone and selfie experts, OPPO, confirmed its plans to continue to sponsor the Egyptian national football team during the 2018 World Cup at Russia.
In-line with their full-fledged strategic plan to offered tailored campaigns that capture the needs and interests of Egyptian consumers, a OPPO has supported a diverse number of sectors through sponsorship,; including sports, fashion and social events in both Cairo and on the North Coast. As part of their continued focus on the country, OPPO also reaffirmed their commitment to the market, with the opening of their regional Marketing Center for the MENA region, which is located in the fifth settlement in Cairo, Egypt, earlier this year.
Talking about their decision to continue supporting the national team, Managing Director of OPPO Africa and the Middle East, Andy Shi, said We are proud to have the opportunity to continue our sponsorship of the national team during the World Cup. Football is a passion that brings Egyptians together and allows us to be part of the great national spirit that the game offers. In 2017, we worked hard to tailor our brand and services to the Egyptian market, making OPPO a more relatable brand that is truly in sync with its Egyptian customers. This announcement solidifies our desire not only to immerse ourselves into the Egyptian market, becoming part of all Egyptian’s lives.
Shi continued: Sponsoring the team during the World Cup was a very strategic move for us at OPPO, because we know that football is of the most important things in Egyptian culture, and we wanted to be a part of that. For 28 years, Egypt has been waiting for this moment; to be in the World Cup, and they finally did it. We are honored to be able to share the World Cup dream with Egyptians.
Over the past period, OPPO has gained further momentum in the Egyptian market with the introduction of the F series. With the F3 finding great success in the Egyptian market and the F5 selling out all their pre-orders units within just days of their release. Based on their success in 2017, OPPO was recognized as the fastest growing company in the information technology field, during Business Today’s award ceremony, BT100, which took place in February 2018.