التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات وفي أفريقيا كما تعتبر مصدر رئيسي للمعلومات حول تكنولوجيا المعلومات والاتصالات والفرص الاستثمارية المرتبطة بالاقتصاد الرقمي في المنطقة بالكامل
Amid rising competition in the electronics industry, LG Egypt has chosen Cairo as a regional hub to drive its industrial and commercial expansion. In this exclusive interview, Billy Kim – the company’s General Manager – shares insights about expansion plans, export volumes, the role of artificial intelligence in developing LG’s products and services, and his vision for Egypt’s place on the global manufacturing map.
Investing in the Future
◼ Billy Kim: We are on the threshold of a new chapter in LG Egypt’s history. Soon, we will announce a refrigerator production line to join our existing lines, which already include washing machines and televisions. This step is more than just an expansion—it is a statement of confidence in Egypt’s ability to be an industrial hub serving the entire region.
Local Manufacturing with Global Impact
Around 70% of LG’s production in Egypt is exported to international markets, while only 30% is allocated for local consumers. This equation positions Egypt as a key player on the export map and makes LG’s factory one of the main drivers of the local economy.
Artificial Intelligence: From Factory to Home
For LG, technology is not a luxury—it’s a way of life. We integrate artificial intelligence into every detail:
- Smart refrigerators that anticipate family needs.
- Washing machines that save energy and protect the environment.
- Air conditioners programmed to reduce electricity consumption.
Even customer service now relies on AI to deliver faster, more accurate solutions.
Balancing Quality and Price
Although smart appliances are costly worldwide, LG ensures its products remain accessible to Egyptian consumers. The real equation lies in offering advanced technologies at fair prices—combined with the added benefit of energy efficiency, helping families reduce their monthly expenses.
A Social Role as Important as the Industrial One
We dedicate special attention to education by supporting community schools. Our vision is that investing in minds is just as important as investing in production lines—because the future depends on a generation that understands technology and can harness it for its benefit.
On Competition and Markets
Some may view the differences in customs tariffs between Egypt and competing markets as a challenge. But we see it as an opportunity. Egypt is not just a market—it is a strategic hub capable of serving African and Middle Eastern markets. That’s why it always remains at the top of our priorities.
Global Campaigns, Human Messages
Beyond industry, LG launched its global campaign “Radio Optimism”, an initiative powered by artificial intelligence to create personalized songs that reflect people’s emotions toward their loved ones. The campaign has already achieved more than 2.4 billion views worldwide, proving that technology can be a tool for human connection—not just entertainment.
Billy Kim: For LG, Egypt is far more than a sales market; it is an industrial base from which we reach the world. With our new refrigerator production expansion, we reaffirm our commitment to creating jobs, supporting the local economy, and delivering smart products that make life better. Our message remains constant: Life’s Good with LG.
