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Firefighters Expo 2026 is set to become a landmark event as IEG Arabia has been officially appointed to organise and deliver the Fire & Safety Expo alongside the Health & Wellness Expo. The exhibitions will take place from 6–8 November 2026 at Dhahran Expo in Al Khobar, Saudi Arabia, forming …

one of Egypt’s leading and fastest-growing omnichannel retailers of consumer electronics and home appliances, is reinforcing its leadership in customer experience through a comprehensive strategy designed to simplify and enhance every stage of the customer journey—from product selection to after-sales support. Data-Driven Strategy for Customer-Centric Services At the core of …

Saudi GovTech innovator Lahint has announced a significant milestone in its digital transformation journey with the completion of its unified execution infrastructure and the launch of its first fully automated AI-powered government services for businesses. The achievement marks a major step toward advancing Saudi Arabia’s digital government ecosystem while reinforcing …

Egyptian small and medium-sized enterprises (SMEs) are rapidly embracing digital payments and advanced tools to unlock new growth opportunities, according to the fourth edition of the Mastercard SME Confidence Index released by Mastercard. The report highlights a clear shift toward technology adoption and workforce development as key pillars of business …

Saudi Arabia is set to take part in the United Nations High-Level Political Forum on Sustainable Development (HLPF) 2026, scheduled from July 7 to 15 in New York. The annual gathering brings together UN member states to assess global progress toward achieving the Sustainable Development Goals (SDGs) under the 2030 …

In a strategic move that reinforces Egypt’s growing role in the global digital economy, the Coca-Cola Egypt Digital Hub has been officially inaugurated in Cairo. The launch marks a significant step forward in expanding export-oriented digital services and high-value outsourcing operations across international markets. High-Level Government and Corporate The inauguration …

In a landmark move to reshape the national employment landscape, WorkShift 2026 concluded with the launch of Egypt’s first comprehensive roadmap dedicated to advancing the Future of Work Egypt. The summit brought together key government entities, private sector leaders, financial institutions, universities, freelance platforms, and technology experts to define a …

In a strategic move to strengthen its regional leadership, IBM has appointed Tamer El Kholy as General Manager for North East Africa. He succeeds Marwa Abbas, who successfully led the company’s operations across Egypt and the region, driving significant growth and expansion.  Driving Growth and Regional Expansion In his new …

Egypt is intensifying efforts to strengthen its position in the global digital services market by placing digital freelancing at the heart of its offshoring and export growth strategy. As worldwide demand for digital talent continues to rise, the country is leveraging its expanding pool of skilled professionals to enhance its …

WorkShift 2026 is set to officially begin tomorrow, marking Egypt’s first executive-level summit dedicated to the Future of Work, including freelancing, remote employment, and the digital economy. The event is organized under the patronage of key government bodies, including the Ministry of Communications and Information Technology, the Ministry of Labour, …