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By Michael Björn, Head of Research Agenda and Quality at Consumer & IndustryLab Predicting the future is easy – we do it all the time. The only tricky part is getting it right. Since it is that time of year again when we publish our annual 10 Hot Consumer Trends …

Global technology and smartphone company, OPPO, has collaborated with the region’s leading media conglomerate, to bring to the Middle East The Masked Singer: Inta Min? – the Arabic version of the US reality singing competition TV show, The Masked Singer. A long-time supporter of several editions of The Mask Singer …

TECNO Mobile, the global leader in the manufacture of smart phones, announced the launch of the POVA phone Speed monster . in the Egyptian market, which is distinguished by its containing the latest processors, making consumers enjoy exceptional speeds when running games and various phone applications at the same time …

At Ericsson Research, our vision is that advances in AI and cellular communications technology will enable connected intelligent machines to securely communicate across the networks of tomorrow. In the process, they could make the world more responsive to consumer needs than ever before, given that consumers predict intelligent connectivity to …

As the holiday season is just around the corner, Sony Middle East & Africa announced offering a range of gift ideas from its latest headphones, mirrorless cameras, and speakers during this year’s holiday season. Sony WH-1000XM4 noise cancelling headphones Sony WH-1000XM4, the latest noise cancelling headphones, delivers a superior sound …

AM Best Affirms Credit Ratings of Misr Life Insurance Company AM Best has affirmed the Financial Strength Rating of B++ (Good) and the Long-Term Issuer Credit Rating (Long-Term ICR) of “bbb” of Misr Life Insurance Company (MLI). The outlook of these Credit Ratings (ratings) is stable. MLI is the life …

Changing the narrative of Egypt’s digital transformation Huawei Technologies Celebrates its 20th Anniversary in Egypt Robinson Cao: Egypt’s national digital transformation has never been so strong and gripping and Huawei is proud to be working with the Egyptian government on achieving that objective in Egypt’s various sectors Vincent Sun: Huawei has been working …

Softline the leading International Company –which provides latest technology in software and digital transformation solutions- announces choosing Egypt as a regional center to present its services in the MEA region. This step coming out of the company’s belief that the Egyptian economy is strong and there is a great vision …

Hexa-X, the new European 6G flagship research project, brings together a strong consortium of major ICT, industry and academic stakeholders to lay 6G groundwork and set the direction for future research and standardization focus areas. A new European 6G flagship research project, Hexa-X, will begin on January 1, 2021, with a focus on …

The program is designed to boost innovation, digital transformation and planning in the tourism sector  The United Nations World Tourism Organization (UNWTO) in partnership with Google hosted their second edition of the global Tourism Acceleration Program in the MENA region, a program designed to boost innovation and digital transformation in the …