التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات وفي أفريقيا كما تعتبر مصدر رئيسي للمعلومات حول تكنولوجيا المعلومات والاتصالات والفرص الاستثمارية المرتبطة بالاقتصاد الرقمي في المنطقة بالكامل
e& Egypt has officially announced the rebranding of its subsidiary, e& Global Services, to e& CX Solutions Egypt, in a move that marks a defining milestone in the company’s journey. This strategic transformation reflects a bold new vision—positioning the company as a trusted consulting partner and a global provider of integrated customer experience (CX) solutions.
Moving Beyond Traditional Outsourcing
The rebranding is part of a broader strategy to evolve the company’s business model beyond the traditional scope of Business Process Outsourcing (BPO). Instead, the company now focuses on delivering end-to-end strategic consulting and customer experience implementation, designed to empower organizations with sustainable, interactive, and data-driven engagement models. Leveraging artificial intelligence and advanced analytics, every customer interaction is transformed into an added-value opportunity, redefining the digital journey.
Redefining Customer Relationships in a Digital Era
This transformation underscores e& CX Solutions Egypt’s commitment to reshaping the relationship between enterprises and their customers. The company’s approach is centered on creating impactful communication that enhances customer loyalty, engagement, and satisfaction—while enabling businesses to stay agile and competitive in today’s dynamic markets.
Leadership Perspective on the Rebranding
Commenting on the launch of the new brand identity, Sherif Attia, CEO of e& CX Solutions Egypt, emphasized the significance of this transition:
“This rebranding represents a forward-looking leap for our company, reflecting our ambition to rebuild customer experiences on smarter, more connected, and more impactful foundations. We go beyond providing services—we deliver actionable insights and consulting that accelerate digital transformation and sustainable growth for our clients.”
He added: “The future of customer experience and outsourcing lies in personalization, long-term loyalty, and turning each interaction into an opportunity. Our flexible business model allows us to adapt to diverse markets while leveraging the strength of the e& brand to deliver real, measurable value.”
Expansive Portfolio of Services
e& CX Solutions Egypt offers a comprehensive suite of services, including:
- Contact center solutions
- Outsourcing services
- Operational consulting
- HR management solutions
- Advanced digital technologies such as AI, robotics, knowledge management, and data analytics
The company’s competitive edge lies in its ability to integrate human expertise with digital innovation, delivering personalized solutions tailored to each client’s needs.
Egypt as a Global Hub for Expansion
With Egypt serving as its primary operations hub, alongside its strong presence in the UAE, e& CX Solutions Egypt is embarking on an ambitious global expansion plan. The roadmap includes growth into the Gulf region, Europe, and the United States, aiming to establish a robust ecosystem of enterprises capable of delivering cutting-edge digital innovation, customer experience excellence, and enterprise transformation across high-growth markets.
Strong Performance and Growth Momentum
Over the past three years, the company has achieved an impressive compound annual growth rate (CAGR) of 48%, underlining the resilience of its operating model and the value it delivers to clients. Today, the company serves over 50 million customers across multiple industries, supported by a team of more than 10,000 professionals in Egypt and the UAE, with imminent plans to expand into the Kingdom of Saudi Arabia.
A Regional Hub for Customer Experience Innovation
The rebranding to e& CX Solutions Egypt is not only a name change but a pivotal move in line with the company’s long-term strategic direction. It establishes the company as a regional hub for innovation, consulting, and customer experience solutions of global standards—redefining the future of digital communication and CX services across emerging and mature markets alike.
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