التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات وفي أفريقيا كما تعتبر مصدر رئيسي للمعلومات حول تكنولوجيا المعلومات والاتصالات والفرص الاستثمارية المرتبطة بالاقتصاد الرقمي في المنطقة بالكامل
In a landmark event that drew top technology leaders in Egypt, Jumia Egypt, one of Africa’s largest e-commerce platforms, announced a strategic collaboration with Intella, a specialist in Arabic artificial intelligence technologies. The partnership introduces a bold new innovation: voice-powered shopping via the smart assistant Ziila, tailored specifically to understand and interact in the Egyptian dialect.
Ziila Demonstrated Live: A First-of-its-Kind in Arabic Voice Commerce
The launch event featured a live demonstration of the technology in action. Abdellatif Olama, CEO of Jumia Egypt, made the platform’s first-ever voice order using Ziila, showcasing the assistant’s capability and readiness to integrate seamlessly into the daily shopping journey of Egyptian consumers.
Shop by Talking: A Natural, Hands-Free Customer Experience
With Ziila now active on Jumia, users can browse, search, and place orders using simple voice commands, removing the need to type or scroll through menus. Ziila’s strength lies in its advanced natural language processing (NLP) capabilities, which enable it to understand casual, everyday Egyptian Arabic and respond intuitively—just like a real conversation.
Voice Notes, Not Clicks: A More Inclusive Way to Shop
This voice-first interaction mimics the ease of sending a voice note—no text input or screen navigation required. It’s a particularly powerful shift for users who find traditional browsing time-consuming or inconvenient. Ziila makes the shopping experience smoother, faster, and more human-centered, opening the door to a broader audience, including those less comfortable with typing or digital interfaces.
Jumia Reinforces Its Commitment to User-Centric Innovation
Commenting on the milestone, Abdellatif Olama, CEO of Jumia Egypt, said:
“At Jumia, we view technology as a tool for real-life improvement. Launching Ziila with voice ordering in Egyptian Arabic is a direct response to the needs of our local users. We’re creating smarter, simpler experiences that genuinely serve people where they are.”
Intella Brings Human-Centered AI to Everyday Commerce
Omar Mansour, CTO of Intella Egypt, emphasized the user-first approach in building Ziila:
“We designed Ziila to connect with people the way they naturally speak. This partnership with Jumia is a clear demonstration of how Arabic AI can make digital services feel more intuitive, human, and accessible to everyone.”
Redefining the Future of E-commerce in Egypt and the Region
The Jumia-Intella alliance represents a significant leap forward in how AI is being localized and applied in Arabic-speaking markets. By embedding dialect-specific voice technology into e-commerce, the two companies are bridging the gap between digital platforms and real user behavior, setting a new benchmark for inclusive innovation in the region.
