To help alleviate parents’ worries about their child accessing troubling contentwhile using
YouTube –one of the most popular streaming services used by kids –Kaspersky
hasintroduced theSafe Searchin YouTube featureto itsKaspersky Safe Kids solution. When
activated, the feature blocks search results of videos with unsuitable content, such as those
with drugs, profanity or adult material.
Nowadays children are one of YouTube’score audienceswithmany of the most popular
videos on the website aimed at young viewers. However, outside of kid-friendly videos,
there are many adult themes that may have a tangible impact on kids’ behavior. In fact,
according to the Kaspersky Family Report, 21% of parents in Egyptsaid their children had
been exposed to content encouraging them to carry out violent or inappropriate actions.
Therefore, parents need a trustworthy assistant that stops their children from accessing
adult content, without taking up time or manual effort. To protect children from viewing
risky videos while browsing the popular video streaming service, Kaspersky has introduced
a new monitoring feature to its parental control app – Safe Search in YouTube. The feature
is important for parents who care about what kind of content their kids see and what
information they consume. While YouTube does allow parents to guard their kids from
mature content via the restricted mode, they still acknowledge that thefilters might not be
100% accurate.
“Thanks to the pandemic, children are spending more time at home with limited activities to keep them busy. During this time, theyare increasingly turning to YouTube to watch entertaining, funny and educational videos. However,parents don’tnecessarily have the time to check whichvideos their child is watching, and they want to keep them safe without continuously intruding on their life.With the new Kaspersky Safe Kids feature for YouTube,parents can be sure that kids can safely browse for videos without straying intoadult content,” comments Elena Kadochnikova, Product Marketing Manager at Kaspersky.
Safe Search in YouTube is compatible with browsers on Windows, iOS & Android devices. It also works directly inside the official YouTube app on Android phones and tablets, meaning parents can be safe in the knowledge their children can browse the app without encountering troubling video content.
The Safe Search in YouTubefeature notifies parents about inappropriate search results, so
they can see what their kids have been looking for. This means parentscan be confident
that their children are prevented from finding any content that may be related to an
inappropriate search term, such asmaterials that contain strong language or alcohol
advertising products, not just a handful of videos. Additionally, the feature allows parents
to ensure their children stay protected bygiving them access to a list of videos or topics
that have been searched for onYouTube.
When the feature is enabled on a device, or in the YouTube app, if a child searches for any
of the prohibited categories, the search results will be blocked. Restricted categories
include adult content, alcohol, drugs, profanity and tobacco, as well as racist or prejudicial
content. After blocking inappropriate YouTube search requests in the application, the child
will see a message showing that the results may be unsafe because they contain content in
one of the abovementioned categories.