Kwai Partners with Football Legends Mido and Yasser Al-Qahtani to Provide its Users with the Chance to Win a Trip to Qatar
Kwai, the region’s leading short-form video platform, recently launched #FootballWithKwai in light of the upcoming football season, an in-app campaign that is challenging football fans and enthusiasts to showcase their love for football. Participants will be sharing highlights from the upcoming tournament, supporting and cheering on their teams, and celebrating some of the most iconic moments in football history.
Kwai is collaborating with football legends Ahmed Hossam, “Mido,” and Yasser Al-Qahtani, who are the faces of this campaign, driving their respective audiences to share a video that reflects their passion for the game. The campaign was kickstarted by Mido on November 8, who is – until November 14 – encouraging his fans to share a video on the application in which they perform famous football celebrations. Starting November 15 and until November 20, Yasser Al-Qahtani will challenge his fans to showcase themselves doing a football freestyle trick of their choice. The designated hashtag for this campaign is #BeALegend – which aims to inspire people to follow in the footsteps of two of the most influential Arab footballers of our time.
As part of the campaign, Mido and Al-Qahtani will each be leading a live session on Kwai where they will be answering questions sent in by their fans, discussing best practices and tips and tricks for being masters of the sport.
As a reward to its users, the two people behind the highest performing videos for this campaign will win an all-expenses-paid trip to Qatar.
Through this initiative, Kwai is not only shining a spotlight on some of the most talented athletes on the platform, but it is also empowering them with the exposure and once-in-a-lifetime experiences that will advance their careers to the next level. Through such unique and engaging content, the platform is bringing its community closer to the action of one of the most-anticipated football events as it continues to cement its place as a cultural home for all sports fandoms across Egypt and the wider region.
To download the Kwai app and participate in the campaign, visit the following links:
- Google Play: https://bit.ly/3NpDY6J
- App Store: https://apple.co/3Ns9gKf