التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات وفي أفريقيا كما تعتبر مصدر رئيسي للمعلومات حول تكنولوجيا المعلومات والاتصالات والفرص الاستثمارية المرتبطة بالاقتصاد الرقمي في المنطقة بالكامل
In a strategic move to elevate its fraud prevention capabilities, Mastercard has announced the launch of Account Intelligence Reissuance, a next-generation AI-powered service designed to enhance card security and streamline the reissuance process. Initially rolled out in Eastern Europe, the Middle East, and Africa (EEMEA), the service empowers issuing banks with actionable intelligence to identify cards at risk and determine whether monitoring or replacement is required.
Reducing the Cost and Complexity of Fraud Response
Card-related fraud remains a major challenge, costing banks and merchants billions annually. Traditional methods of card reissuance rely on manually categorizing Primary Account Numbers (PANs) by risk level — a process both expensive and time-consuming. Mastercard’s new solution automates and optimizes this process using advanced AI analytics, enabling issuers to mitigate both physical and digital threats such as card skimming with unprecedented speed and accuracy.
Precision-Driven AI to Prioritize Risk
“At Mastercard, we’ve built a powerful suite of fraud prevention solutions backed by industry-leading data and intelligence,” said Selin Bahadirli, Executive Vice President of Services, EEMEA at Mastercard.
“With Account Intelligence Reissuance, we’re enabling issuers to analyze risk, consolidate insights, and proactively protect cardholders. By leveraging our proprietary AI technology, issuers can now act faster and more efficiently to prevent fraud before it impacts their customers.”
The solution provides multi-dimensional risk analysis and contextual explanations for each recommendation, allowing issuers to prioritize the most vulnerable cards and take swift, informed action.
Mastercard’s Broader AI-Driven Defense Strategy
The launch is part of Mastercard’s broader mission to strengthen fraud detection across all stages of the payment lifecycle. With 159 billion annual transactions under its umbrella, Mastercard uses its Decision Intelligence capabilities to continuously monitor, detect, and block fraudulent activity in real time.
Recent enhancements using Generative AI (GenAI) have significantly boosted the platform’s ability to assess risk based on account behavior, merchant profile, device fingerprinting, and purchase history—leading to faster, more accurate fraud detection.
AI Innovation Rooted in the Region
Underscoring its commitment to regional innovation, Mastercard is advancing AI capabilities through its Center for Advanced AI and Cyber Technology in Dubai. Established in partnership with the UAE’s Artificial Intelligence, Digital Economy and Remote Work Applications Office, the center develops cutting-edge tools to counteract cyber threats, data breaches, and financial fraud, making the digital payment ecosystem safer for governments, banks, merchants, and consumers across the region.
Global Expansion on the Horizon
Following its rollout across EEMEA, Mastercard plans to introduce Account Intelligence Reissuance to the Asia Pacific, North America, and Latin America markets later this year, further expanding its global fraud prevention footprint.
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