البريد المصري
Modupay

Modupay Unveils New Brand Identity to Power the Next Era of Payments Across MEA

MDP, a leading regional payments technology provider, has officially rebranded as Modupay, marking a significant milestone in the company’s evolution into a modular, end-to-end payments platform. The move highlights Modupay’s expanded role in serving banks, fintech companies, telecom operators, and non-banking financial institutions across the Middle East and Africa.

From Specialized Services to a Unified Payments Platform

The transition to Modupay reflects what the company has already built and where it is heading. Under its new brand, Modupay brings together card issuing, payment processing, digital payment solutions, and data and insights within a single modular platform. This structure is designed to help institutions configure, adapt, and scale their payments capabilities as business and market needs continue to evolve.

Leadership Perspective on the Brand Evolution

Commenting on the announcement, Ahmed Nafie, CEO of Modupay, emphasized that the rebrand does not signal a change in operations. He explained that the company began as a card manufacturer with a clear focus on enabling reliable payment solutions for partners. As the payments industry advanced, the company expanded into processing and digital payments to stay aligned with client expectations. Throughout this journey, the core platform, team, and commitment to partners have remained unchanged.

A Name That Matches Today’s Capabilities and Tomorrow’s Ambitions

Nafie noted that the Modupay name better represents the company’s current capabilities and long-term ambitions. Today, Modupay enables institutions to launch, operate, and grow with confidence through modular, scalable, and intelligent payment products. The company now employs more than 620 professionals, operates in over 40 countries, and maintains dedicated local teams in Ghana, Kenya, and Libya, ensuring close collaboration and rapid responsiveness to partners across the region.

Modular Design Built for Flexibility and Control

As Modupay’s product portfolio expanded, it evolved from being perceived as a single-product provider into a full payments platform. The new brand aligns the company’s identity with this reality, placing emphasis on flexibility, scalability, and control. Institutions can adopt modular building blocks as needed, enabling customization without added complexity and supporting continuous platform enhancement.

Client-Centric Values Remain Unchanged

Rooted in its core values, Modupay continues to place clients at the center of its strategy. The rebrand reinforces the company’s commitment to integrity, collaboration, and actively listening to partner needs. Through this approach, Modupay supports institutions with solutions designed to help them move faster, adapt smarter, and compete more effectively in a rapidly evolving payments landscape.

A Long-Term Vision for the MEA Financial Ecosystem

With this brand evolution, Modupay strengthens its long-term vision of supporting the Middle East and Africa’s financial ecosystem. The company aims to deliver future-ready payments infrastructure built on deep regional market knowledge and regulatory expertise, while enabling sustainable growth across the Middle East, Africa, and beyond.

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