– HMD Global, the home of Nokia phones, announcedthe launch of new Nokia phones in the
Egyptian market, including the Nokia 5.3, Nokia 5310 and Nokia C2 along with a strong
growth in Q1 2020.
Nokia 5.3
Featuring a number of Nokia smartphone firsts for phenomenal value, the Nokia 5.3 comes with a quad camera, the latest Qualcomm® Snapdragon™ 665 Mobile Platform and the signature two-day battery lifei. The AI-powered quad-camera helps capture the perfect shot no matter where you are, even in dim light, thanks to Night Mode. Wide-angle and macro lenses help you capture close-ups, or wide, scenic shots. And with its large 6.55” screen, the Nokia 5.3 helps make the most out of streaming your favorite shows and playing games all day long. The Nokia 5.3 has a durable yet stunning, Nordic-inspired design, comes with Android™ 10 and gives fans faster access to Google Assistant via the dedicated button.
Nokia 5.3 is exclusively availableuntil the end of June on Noon.com, the leading website for e-commerce in the Middle East region,at a retail price of EGP 2749. Nokia 5.3 comes in three striking Nordic-inspired colors – Cyan, Sand, and Charcoal.
Nokia 5310
Re-imagining the original Nokia 5310 Xpress Music, the Nokia 5310 brings with it an MP3 player and FM radio, combined with powerful, dual front-facing speakers, letting you carry your favorite tunes with you on the go. The Nokia 5310 remixes classic design with a slick new feel and battery that’s built to last, keeping you connected day after day.
The Nokia 5310 is available in White/Red and Black/Red at a retail price of EGP 749.
Nokia C2
Nokia C2brings long-lasting entertainment and creative photography to fans, combined with 4G connectivity at the most affordable price point for a Nokia phone. The Nokia C2 comes with a large 5.7” HD+ screen, a front facing camera with flash and HDR photography to brighten up your selfies and enough battery life to last from sunrise to sunset . Fans can watch YouTube videos offline with YouTube Go and keep their memories automatically organized, easy to find, edit and share with Gallery Go.
The Nokia C2 is now available in Egypt,in cooperation with leading mobile operatorEtisalat Egypt, in Black and Cyanat a retail price ofEGP 1,149.The Nokia C2 comes with complementary accessories, including a phone case and headset. Additionally, upon purchasing, customers will also get 3.5 GB every month for a year from Etisalat Egypt. Nokia C2 mobile can be bought at Etisalat Egypt’s branches throughout the country. And it is available in the open market as well with Etisalat offering.
Tamer El Gamal, General Manger for Egypt at HMD Global, said: “I am proud of HMD
Global’s achievements havingachieved a growth rate of 14% during the first quarter of
2020 compared to the same period in 2019. The company is also expected to follow the
same policy it pursued during the first quarter of this year to achieve positive results during
Q2 2020.”
El Gamal added: “Additionally, we have noticed an increase in buying and selling rates via
e-commerce platforms in most governorates. This has helped stimulate the market and
tripled sales, as compared to the same quarter last year. Meanwhile, customers’ demand on
e-commerce platforms has also increased, highlighting that Nokia phones are on the right
path to achieve the Egyptian state’s strategy of digital transformation and financial
inclusion”.
Hailing the good relations between HMD Global and itspartners, whether agents,
distributors or traders, El Gamal credited them for the successes the brand has achieved.
He highlighted: “In addition to our successful launches, HMD Global has also
seensignificant sales values in Cairo, Alexandria and Upper Egypt governorates. We pay
great attention to maintenance and after-sales centers, which are provided through our
business partners, including Raya and Kanawat. HMD Global has met customers’ needs in
record time for repairing and maintaining phones, which has generated positive reviews
and feedback.”