TikTok collaborates with Gritti Fund to launch Pitch It Up in the Sky for the support of entrepreneurs and young business leaders in MENA region
Contributing to the entrepreneurship scene in the Middle
East and Africa region and supporting the businesses led by
youth to thrive, TikTok, the leading short-form mobile video
platform, announced joining forces with Gritti Fund, the
world’s first happiness based investment fund. The
collaboration is aimed at supporting the entrepreneurs in
the region by providing them with the needed expertise
and knowledge that improve their businesses through
connecting them with prominent investors, experts and
industry leaders in the region as well as the United States.
The new collaboration also addresses working on the
interpersonal skills and providing inspirational content that
helps elevate the spirits in this tough year and encourage
continuing to beat hardships and overcome the challenges.
TikTok along with the Gritti Fund will support
entrepreneurs realize their dreams and achieve their goals
by providing them with coaching and consulting by world-
class marketing experts from TikTok Europe.
Throughout the coming 6 weeks, TikTok will launch a series
of lives, short videos and challenges on the hashtag
#pitchitupinthesky that provides techniques and ways to
overcome fears, achieve dreams and handle new beginnings.
Through this collaboration, entrepreneurs will have a
chance to enter a competition where they can receive seed
funding and coaching for the winner. The list of the jurors
in the investment competition includes key industry leaders
and prominent figures in the world of business and
entrepreneurship such as Noor Sweid, who was among the
30 influential women in MENA and the top 10 women in
tech, Dr. Lars Rasmussen, the inventor of Google Maps and
Roberto Croci, MD of Microsoft for StartUps in MENA.
Entrepreneurs and young business owners are encouraged
to know more information about the competition and
register their projects through the following link:
www.pitchupinthesky.com