UAE-Based X-ERA Takeovers SPEED B2B E-Commerce Platform
The UAE-based X-ERA for Tech-Services & Logistics has completed the takeover of Egypt’s growing B2B E-Commerce App./Platform SPEED.
SPEED B2B E-Commerce platform is an affiliate of SPEED International for Distribution & Logistics. The takeover marks a significant milestone in the digital transformation that aims at connecting FMCG supplies with small – medium merchants, retailers and soon consumers through digital platform.
As a digital business solution company; X-ERA is now revamping the SPEED B2B App with its partners to make it more user-friendly, as well as furthering inclusion of features and benefits to FMCG merchants and retailers.
The platform is enabling small & medium-sized grocery store owners in Egypt to procure inventory not ONLY from wholesalers, distributors, and manufacturers at transparent rates; retailers can also access a one-stop shop to explore a wide variety of products from multiple brands. They can make a basket as per their stock requirements, place an order and get deliveries within 24 hours a day, 7 days a week [24/7]. All this takes place through their smartphones while they’re doing the business as usual at their own grocery store.
X-ERA’s mission is to re-develop the informal market using innovative business solutions and enabling technologies designed to fit retailers’ needs in various geographic areas. Its mission is to empower and enable grocers, retailers, merchants by benefiting access to a wide range of products, premium service and operational support for elevating their capabilities within all the day-to-day operations aspects.
Ahmed Hassan SPEED Chairman commented on this segregation and transaction saying: “We are excited with this partnership with X-ERA, who we believe will reshape the Egyptian B2B FMCG E-Commerce; by offering Micro, Small & Medium Enterprises [MSMEs] a lot of benefits. It will also help SPEED companies to increase its focus in all supply chain & logistics services to all FMCG companies, as well as in the e-commerce ecosystem”.
“One prime aim of the segregation is expansion; SPEED B2B E-Commerce App’s current merchant/ retailers base stands at 35,000, and the prospective plans are for this to reach 100,000 by mid-2023. The prospective plans are also for nationwide expansion by the end of 2023, versus 9-Governorates currently” said X-ERA CEO Mahmoud El-Enani: “Through the relaunch, the SPEED app would get a new branding and identity, enhancing its USP for the small and medium-sized grocery store owners it serves” added El-Enani. X-ERA is planning to invest millions of dollars in tech development and geographic expansion.