Casablanca is set to host the first edition of the Advanced Industry and Future Mobility Exhibition and Summit, branded as WAM Morocco, from January 20 to 22. WAM Morocco is the first platform of its kind in the region dedicated to smart and advanced manufacturing, future mobility, industrial innovation, and supply chain transformation. The event aims to connect Morocco’s industrial ecosystem with leading global technology and manufacturing players.
International Organization Supporting the Vision of WAM Morocco
WAM Morocco is organized by Con International, part of the Dubai World Trade Centre, with the support of a strong network of regional and international partners including MSC Pro, the Industrial Zones Development Center (CDD), Mohammed VI Polytechnic University (UM6P), Advantage Austria, and the German SME Association BVMW. This strategic partnership aligns with the core mission of WAM Morocco to unite public and private sector efforts in accelerating Industry 4.0–driven industrial transformation across borders.
WAM Morocco as a Strategic Driver of Industrial Investment
Commenting on the event, Trixie LohMirmand, CEO of Con International, stated that WAM Morocco represents a strategic catalyst supporting the rise of Morocco and Africa in smart manufacturing and future mobility. She emphasized that connecting global expertise with regional ambitions, a key objective of WAM Morocco, will unlock new opportunities for investment, collaboration, and sustainable industrial growth.
Strong International Participation Reflects Confidence in WAM Morocco
The inaugural edition of WAM Morocco reflects growing confidence among international manufacturers in Morocco’s industrial future. The event is expected to host more than 100 companies from over 18 countries, including Morocco, Nigeria, Switzerland, Austria, Spain, Germany, Hong Kong, Vietnam, and Saudi Arabia. WAM Morocco will welcome global industry leaders such as Schneider Electric, SAP, ENGIE, Sumitomo Corporation, Zoho, Rockwell Automation, Hitachi, Weigl, and Vivo Energy.
Schneider Electric: WAM Morocco Supports the Factories of the Future
A spokesperson for Schneider Electric highlighted that smart manufacturing is reshaping global industries, noting that Morocco has become a strategic hub capable of accelerating this transformation. The company’s participation in WAM Morocco, the spokesperson said, reflects its commitment to supporting Morocco’s industrial ecosystem through advanced technological solutions, deep expertise, and long-term partnerships focused on building the factories of the future.
WAM Morocco Conference Addresses Industry 4.0 Priorities
The WAM Morocco conference is among the most comprehensive industrial transformation forums in the region. Spanning three days, it covers four core themes and eight key sectors, delivering more than 60 hours of content with over 60 international speakers across two dedicated stages. Topics at WAM Morocco include industrial data centers, global capital flows into smart manufacturing, sustainable production, future logistics and mobility solutions, industrial sovereignty, AI-powered factories, large-scale decarbonization projects, and major energy transitions.
High-Level Decision Makers Join WAM Morocco
WAM Morocco brings together prominent decision-makers from government, industry, and finance. Confirmed speakers include Dr. Mehdi Snene, Head of Artificial Intelligence at the United Nations in Switzerland; Kashifu Inuwa Abdullahi, Director General of Nigeria’s National Information Technology Development Agency; Dr. Ghita Mezzour, former Moroccan Minister of Digital Transition and Administrative Reform; Khalid Safir, CEO of the Caisse de Dépôt et de Gestion Group; and Yasmine Lahlou, Executive Director at Bank of Africa Group.
First-Time International Appearances at WAM Morocco
The event also marks the first public appearance in Morocco for several international figures, including Fatou Haidara, Deputy to the Director General of UNIDO (Austria); Alain Sanchez from Fortinet France; Maxime de Bonrepos from ENGIE Group; and Isaac Shterett from Blazie Holdings (USA), underscoring the strong global dimension of WAM Morocco.
WAM Morocco Champions Startups and Cross-Border Innovation
WAM Morocco hosts a selection of promising international startups, including Xane.ai from India and Dinabi from Spain, supported by the “Invest in India” pavilion aimed at accelerating cross-border industrial innovation. The event also features the Supernova Challenge, a dedicated startup pitch competition offering a USD 10,000 cash prize and direct access to investors, scaling partners, and industrial decision-makers.

Global Investors Converge at WAM Morocco
More than 100 global investors managing assets exceeding USD 50 billion across 20+ countries are expected to attend WAM Morocco. The event connects leading investment networks such as Alex Angels (Egypt) with institutions including AMIC (MENA), Harvard Consulting (USA), and Bpifrance, aiming to accelerate capital deployment into advanced manufacturing and next-generation mobility sectors.
WAM Morocco Partners with GITEX Africa
Held in partnership with GITEX Africa, WAM Morocco leverages one of the world’s most influential technology ecosystems. This collaboration strengthens Morocco’s positioning as a continental hub for smart industrial transformation and Industry 4.0 adoption.
WAM Morocco Dates and Participation
WAM Morocco will take place in Casablanca from January 20 to 22, inviting industrial leaders, innovators, and investors to be part of a platform shaping the future of advanced industry in the region.
Registration is available via the official WAM Morocco website.
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التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات وفي أفريقيا كما تعتبر مصدر رئيسي للمعلومات حول تكنولوجيا المعلومات والاتصالات والفرص الاستثمارية المرتبطة بالاقتصاد الرقمي في المنطقة بالكامل
