Yalla Group Limited has entered into a strategic partnership with the Saudi Esports Federation (SEF) aimed at expanding opportunities for national talent, strengthening inclusivity, and supporting the long-term development of a sustainable gaming and esports ecosystem across the Kingdom of Saudi Arabia.
Partnership Aligned with Vision 2030 and National Strategy
In line with the objectives of Saudi Vision 2030 and the National Gaming and Esports Strategy, which seek to position Saudi Arabia as a global powerhouse in gaming and esports, SEF and Yalla Group signed two Memoranda of Understanding (MoUs). These agreements are designed to further elevate the esports landscape within the Kingdom while creating new pathways for aspiring players to gain essential skills, experience, and professional exposure.
Yalla Group Named Official Event Partner for Saudi eLeague 2026
Under the first MoU, Yalla Group has been appointed the Official Event Partner for the Saudi eLeague (SEL) 2026, the Kingdom’s flagship esports competition. The league serves as a national platform for identifying, testing, and developing local talent within Saudi Arabia’s rapidly growing gaming ecosystem.
Driving Inclusion Through the Women’s Saudi eLeague
Supporting the Women’s Saudi eLeague stands as a central pillar of the collaboration. Through this focus, SEF and Yalla Group aim to cultivate a more inclusive competitive environment and encourage increased female participation in esports, contributing to broader diversity across the Kingdom’s gaming sector.
Launch of Talent Development Program with Saudi Esports Academy
The second MoU covers the establishment of a Talent Development Program in partnership with the Saudi Esports Academy. The initiative is designed to empower Saudi esports athletes by providing structured training, hands-on competitive experience, and professional mentorship. The program seeks to enhance players’ competitive capabilities while supporting long-term career development and strengthening Saudi Arabia’s presence on the international esports stage.

Leadership Perspectives on the Collaboration
Commenting on the partnership, Ibrahim Alsheddi, Chief Shared Services Officer at the Saudi Esports Federation, said that collaborating with a regional leader such as Yalla Group brings valuable expertise to the Saudi eLeague, reinforcing its stature and ensuring a world-class experience for both players and fans.
Saifi Ismail, President of Yalla Group, noted that the partnership represents a significant milestone in the group’s engagement with Saudi Arabia’s esports sector, highlighting Yalla’s commitment to supporting national competitions and talent development as part of sustainable ecosystem growth.
Strengthening Saudi Arabia’s Position as a Global Gaming Hub
Together, the Saudi Esports Federation and Yalla Group are contributing to the acceleration of Saudi Arabia’s evolution into a premier global hub for gaming and esports. By bridging grassroots initiatives with professional competition, the partnership helps ensure that the Kingdom’s esports infrastructure remains at the forefront of innovation and excellence.
Looking Ahead to Saudi eLeagues 2026
As the Saudi eLeagues 2026 draw closer, this collaboration reaffirms SEF’s commitment to building a diverse, inclusive, and sustainable esports industry—one capable of producing elite talent ready to compete at the highest levels locally, regionally, and internationally.
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