365 Ecology hosts “Navigating your business through uncertainty” webinar

Sharing experiences and best practices:



In an aim to help businesses answer one of the most pertinent questions being posed

today; 365 Ecology hosted an online webinar “Navigating your Business through

Uncertainty” for peers in the industry. With economies being hit by the effects of

businesses slowing down, the webinar brought industry experts together to share their

knowledge and best practices for business continuity in current circumstances.

The webinar tackled different operational aspects, drawing a road map of the measures,

and means of analysis businesses should take at times of crisis, while providing advice on

some of the topical issues arises from this outbreak.

Osama Bekhit, Founder and Managing Director of 365 Ecology, hosted and moderated the

online discussion that was attended by members from the construction, engineering and

real estate industry. Bekhit was joined in the discussions by Islam El Saadany, Strategy

Consultant and Ahmed El Laithy, Legal Consultant, who raised questions and scenarios for

business continuity and provided real life examples of how 365 Ecology is maintaining

operations during these times.

Most businesses are slowing down but haven’t completely shut down. Industries and

businesses in aviation, marine, and tourism, have been the ones affected the most, with

major potential losses. However, with business revenues going down by an average of

30%, the main scenario trigger here is time. “We know businesses have slowed down, and

the only way we can continue to navigate these unchartered waters, is to look at the full

spectrum of outcomes. What are the implications? Cash flow is key to continuity, and at

365 Ecology we’ve started putting into action measures to help us build sustainable win-

win situations with all our stakeholders” said Osama Bekhit.

“When managing a crisis, the first step is to define the scenario trigger which in such case

is the novel COVID-19 virus. To date, this is considered a critical condition and not a force

majeure” said Ahmed El Laithy, highlighting the importance of understanding the

difference between the two and their implications on businesses.

Islam El Saadany, shared his experience as a strategist and expert in market analysis and

trends, identifying that when dealing with a crisis (current situation) as opposed to a force

majeure, macro and industry implications need to be considered. El Saadany shared a

presentation with the audience that showcased the sectors that may strongly be affected

and may be considered potential losers and those business that may be considered

potential winners. “There lies an opportunity here for business to study their business

model, put in place effective response mechanisms and start applying business

development- allowing you to rearrange your cards, know where to invest and when based

on the recovery rate of each business sector” said El Saadany.

During the webinar, the speakers also discussed the measures being put in place by the

Egyptian government in efforts to maintain normalcy for businesses, facilitating support

and easing financial obligations in loans and interests.

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