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eFinance

Egypt Takes a Major Leap Toward a Smart Digital State with New Agentic AI API Platform Led by eFinance and Salesforce

eFinance, the national fintech operator under eFinance Investment Group, announced the signing of a significant memorandum of understanding with Salesforce, the global leader in AI-powered CRM, to jointly build Egypt’s first Agentic AI-powered API and interoperability platform. The agreement aligns with the Ministry of Communications and Information Technology’s efforts to accelerate the country’s digital transformation agenda.

Building Egypt’s First Centralized API Gateway

As part of the partnership, eFinance and Salesforce will co-develop a centralized national API gateway designed to connect financial platforms, tax systems, citizen services, and public-sector data infrastructure.

The platform will be powered by MuleSoft, Salesforce’s leading integration, automation, and API management technology. This unified layer will ensure secure interoperability across government entities, enhancing data exchange, accelerating digital service deployment, and supporting scalable, reusable integrations across ministries.

MuleSoft Agent Fabric at the Core of Future AI Governance

The new infrastructure will also leverage MuleSoft Agent Fabric as the foundation for orchestrating and governing AI agents across government operations. This will prepare Egypt for the next phase of agentic AI use cases, enabling the delivery of automated, intelligent, and citizen-centric public services over time.

MoU Signing During Cairo ICT 2025

The memorandum of understanding, held under the patronage of Dr. Amr Talaat, Minister of Communications and Information Technology, was formalized during Cairo ICT 2025.

The signing ceremony was attended by:

● Ibrahim Sarhan, Chairman and CEO of eFinance Investment Group

● Hossam El-Goly, CEO of eFinance

● Mohammed Alkhotani, SVP and General Manager, Middle East, Salesforce

● Mohamed Hegazy, Account Lead – Egypt, Salesforce

Strengthening the Foundation of Egypt’s Integrated Digital Government

Ibrahim Sarhan emphasized the strategic importance of the collaboration, stating that combining eFinance’s national-scale infrastructure with Salesforce’s trusted AI capabilities marks a major milestone in Egypt’s journey toward a unified, secure, digitally empowered government by 2030.

He noted that the unified API gateway will streamline secure data exchange, automate government workflows, enhance efficiency, and deliver an intelligent, seamless service experience for citizens.

Supporting Egypt’s Vision for Intelligent Public Services

Egypt’s long-term digital strategy focuses on building smart public services, ensuring secure interoperability, and enabling future-ready agentic communities where AI, data, and technology work together to deliver highly accessible, personalized, and efficient services.

The eFinance–Salesforce partnership directly supports this direction by laying the groundwork for a more connected, responsive digital government ecosystem.

Salesforce: Enabling Trusted AI for National Digital Growth

Mohammed Alkhotani, SVP and GM for the Middle East at Salesforce, expressed pride in the partnership, reaffirming Salesforce’s commitment to strengthening Egypt’s national digital transformation.

He highlighted that Salesforce aims to embed trusted AI, strong governance, and agentic capabilities at the core of government operations, empowering teams across the public and private sectors with automation, insight, and intelligence to better serve citizens and customers.

eFinance

eFinance’s Role in Advancing Egypt’s Public Digital Infrastructure

Since 2005, eFinance has been central to Egypt’s evolution in digital payments, operating the government’s financial network and managing key national transactions.

This collaboration brings together eFinance’s deep public-sector infrastructure with Salesforce’s global leadership in AI and CRM, creating a powerful combination positioned to accelerate Egypt’s digital government journey.

A Regional Expansion Strategy with Egypt at the Center

The partnership also aligns with Salesforce’s broader strategy to expand across the Middle East. The company continues to work with governments and enterprises to modernize service delivery, enhance customer experience, and build AI-powered, interoperable digital communities.

With Egypt representing a core pillar of this regional strategy, Salesforce remains committed to enabling next-generation public services for citizens, businesses, and government organizations.

About Salesforce

Salesforce enables organizations of all sizes to become agentic enterprises by unifying humans, AI agents, applications, and data on a secure and trusted platform designed to unlock innovation, growth, and new digital capabilities.

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