الإثنين , سبتمبر 28 2020
الرئيسية / ENGLISH / Kaspersky and Ferrari partnership: tailoring cybersecurity for an iconic brand

Kaspersky and Ferrari partnership: tailoring cybersecurity for an iconic brand

Kaspersky is commemorating the 10 year anniversary of its strategic
partnership with iconic, global brand – Ferrari. The cybersecurity company isa
sponsor of the brand’s Formula One racing team-Scuderia Ferrari – and has
also expanded its role during this timeto become a technical partner,providing
Ferrari withworld-class cybersecurityand infrastructure protection. To mark
the occasion, Kaspersky has launched a dedicated campaign focused onthe
values shared by both companies: excellence, teamwork and passion.
Since 2010, Kaspersky – a leading international cybersecurity vendor – has
been present at circuits across the globealongsideScuderia Ferrari.In addition
to the sponsorship agreement, the partnership between the world-class
brands has grown stronger,with Kaspersky providing Ferrari with a complete
range of cutting-edge IT security measures24 hours a day, seven days a week
– from Ferrari’sworld-famous factory in Maranello, Italy, to F1 circuits around 
the world.
 
The cybersecurity company has continued to hit many different specific and strict Ferrari safety objectives – today all Ferrari endpoints are protected by Kaspersky.
“We got into Formula One 10 years ago, and since then we have been able to
build a strong and proven partnership with Ferrari. Though we work in very
different industries, we’re united by the same values: technological
leadership, and a passion for innovation and continuously getting better at
what we do,” says Eugene Kaspersky, CEO of Kaspersky.
“Formula One IT systems are quite advanced and specific, ranging from
simulation to car performance measurement systems. They also employ
multiple technologies, including high-performance computing and internally
developed software. The customizednature of applicationsrequires a more
tailored security solution to protect our data. Kaspersky has assisted Ferrari to
respond to our evolving requirements and threats by creating innovative and
high performing products,” says Alessandro Sala, Head of IT, Security and
Compliance at Ferrari.
Kaspersky has been providing Ferrari with multiple types of security – from
protecting traditional areas of corporate technology such as endpoints through to penetration testing, vulnerability assessments and threat
intelligence, as well ason-demand scanning with minimal performance impact.
 
To celebrate the important milestone of 10 years of partnership with Ferrari,
Kaspersky has launched a dedicated communication campaign focused on
values shared by both brands. With this special project, the company aims to
encourage people to explore the energy of motorsport as well as the world of
digital security, so everyone can fully enjoy the opportunities that technology
brings.
 
“As a world-leading cybersecurity company, we share many values with
Scuderia Ferrari, including excellence, passion and teamwork. These values
underpin our long and successful partnership and we reinforce them
throughout our new campaign.” – says Andrew Winton, Vice President,
Marketing at Kaspersky.
 
“Our mission is to build a safer world by securing technologies that enable
people to access digital opportunities. Working together for 10 years in
partnership with Ferrari and securing the company’s data, has helped us
understand the importance of speed and responding quickly to challenges. We
have learnt that excellence is about never compromising, passion is about
desire to be part of something special and teamwork is about amazing people
doing phenomenal things. These values embody the spirit of the long-standing
partnership betweenKaspersky and Ferrari,” – he adds.
 

Kaspersky now provides motorsport fans with the opportunity to secure their digital lives by creating unique and strong passwords reflecting remarkable moments in the 10 years of the partnership.The password generator tool is available on the dedicated landing page – kaspersky.com/scuderiaferrari.

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