التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات
Kwai’s Successful Partnership with Cairo International Film Festival Creates New Ways of Engaging its Community
Kwai, the region’s leading short-form video platform, witnessed unparalleled success this month as it celebrated its partnership with entertainment powerhouse, Cairo International Film Festival (CIFF). As part of its commitment to not only entertain, but also educate and empower its audiences, the platform joined forces with the 44th edition of the festival as the official social media partner, creating incredible experiences for its community and bringing the region’s top talents to a global stage.
To kick off this partnership, Kwai launched #FilmOnKwai an in-app campaign that challenged its users to unleash their cinematography skills and reflect their love for movies and cinema through their content – sharing their unique stories with the world. The campaign had over 260 thousand posted videos, generating over 500 million views in total.
With powering innovative storytelling amongst emerging and established creatives, artists, and filmmakers a top priority, Kwai invited the winners of the campaign – the users behind the highest trending videos Fares Ayman, Mahmoud Omara and Adham Sabry – to attend the closing ceremony of CIFF where they got the chance to connect with the industry’s leaders, critics, and key professionals and got a glimpse into the behind-the-scenes of one of the top film festivals globally.
At the event, which took place from November 13, 2022 until November 22, 2022, Kwai brought a variety of exciting activities and surprises to the red carpet, which included placing a glambot that captured exclusive footage of some of the biggest stars of Arab cinema. It also collaborated once again with the social media personality Ahmed Rafat, more famously known as “Moze3 El Share3,” who led special segments on the opening and closing nights of the festival – interviewing and interacting with different celebrities.
Commenting on the partnership, Chris Zhou, Kwai Managing Director, Middle East, North Africa, and South Asia, said: “We’re honored to have had the privilege to partner with one of the most iconic players in the entertainment space, both in the region and beyond, to capture golden opportunities for content creators to dive into the filmmaking and acting industry and turn their career goals into a reality. We’re proud to say that through this synergy, we were able to successfully deliver creative ways for our community to engage with the world of cinema as well as nurture the talents of the next generation’s artists, filmmakers, and creatives.”
Chris added, “Our partnership with CIFF, which has over the past few decades shaped the landscape of the region’s cinema, was without a doubt a fundamental milestone in our ongoing journey towards bringing the creativity of our community to life, and we’re looking forward to elevating our impact on that front in the near future.”
Ultimately, Kwai’s partnership with CIFF not only demonstrates how the platform has placed content creator empowerment at the heart and core of its mission, but also how it’s taking the social media world by storm – becoming an increasingly powerful tool to inspire, move, and captivate audiences and for creatives to reach the heights of stardom.
