التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات
Lamia Kamel, Founder and CEO of the multidisciplinary Public Relations firm Corporate Communications
(CC Plus) stated that the public relations profession is directly related to the exceptional
conditions, circumstances and crises the society is currently facing. She added that the role
of public relations firms is not limited to creating a mindset for the institutions and
governments with which they operate in normal circumstances, but they have a major role
to play especially in times of crises, with respect to overcoming challenges and resolving
issues at hand through organized strategic effort.
Kamel also reiterated her agency’s commitment to the code of business ethics established
by the CIPR chartered institute of Public Relations which represents the main reference for
all players in this field worldwide and which necessities full compliance to the highest
standards of professional conduct and constant commitment to integrity, openness and transparency in a manner that builds confidence of those parties with which PR firms are dealing. She added that CC Plus immediately began to communicate with the private-sector companies to learn about the precautionary and safety measures undertaken for their
employees against the threat of COVID-19 (Coronavirus), as well as communicate with all
of the state agencies to create an effective and positive platform between them and the
private sector, thus ensuring that information is accessed accurately and positively, while
laying down plans for post-crisis period.
As a leader in public relations field, CC Plus immediately began utilizing all of its social
media platforms in creating positive content, while relying on official and reliable sources,
in order to raise awareness regarding all of the procedures taken by Egypt and the rest of
the nations to curb the negative impacts of Coronavirus outbreak. The agency is also
continuing to provide accurate and reliable information about the current crisis, in a
transparent manner, while offering real-time news updates, Kamel added.
In addition, Kamel stated that information helps provide CC Plus and its clients with a clear
vision of the current situation, as well as fight rumors that are circulated on social media,
and pushes for decision making while dealing with those developments, so as to avoid any critical situations. “Accurate knowledge and information are key for our work, as they
ensure that the right decisions are taken in a timely manner,” she noted.
