التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات وفي أفريقيا كما تعتبر مصدر رئيسي للمعلومات حول تكنولوجيا المعلومات والاتصالات والفرص الاستثمارية المرتبطة بالاقتصاد الرقمي في المنطقة بالكامل
Maha Nagy, Chief Communications Officer at Orange Egypt, has been awarded the prestigious “Brand Communications Leader of the Year” title for 2025 by the Global Brand Awards. The international accolade recognizes her outstanding leadership and strategic impact in advancing brand communications standards across Egypt and the wider region.
The award places Nagy among the most influential communications executives globally, highlighting her role in shaping high-impact corporate narratives and strengthening Orange Egypt’s brand positioning in a competitive telecommunications landscape.
Driving Integrated Brand Communications Strategy
The Global Brand Awards acknowledged Nagy’s instrumental leadership in designing and executing integrated brand communications strategies that have reinforced Orange Egypt’s market leadership. Through a cohesive approach spanning corporate communications, media relations, and brand strategy, she has significantly enhanced the company’s public visibility and institutional presence.
Her efforts have contributed to consolidating Orange Egypt’s standing as one of the country’s leading telecom operators, while cultivating a strong and enduring brand identity rooted in trust, innovation, and customer engagement.
A Career Defined by Strategic Vision and Reputation Management
The “Brand Communications Leader of the Year” distinction honors Nagy’s distinguished professional journey and forward-thinking methodology in brand communications. By combining strategic foresight with robust reputation management frameworks, she has strengthened stakeholder confidence and expanded the brand’s influence across both social and economic spheres.
Her leadership approach integrates media excellence, impactful partnerships, and sustainable communication models designed to deliver long-term brand equity and measurable institutional growth.
Rigorous Global Evaluation Process
Maha Nagy’s selection followed a comprehensive evaluation conducted in collaboration with independent research bodies. The assessment was based on studies covering more than 18,000 companies worldwide, ensuring a highly competitive and data-driven selection process.
Judging criteria included technological innovation, operational efficiency, strategic partnerships, customer experience excellence, and the ability to achieve sustainable growth under a globally recognized brand. This rigorous methodology underscores the global credibility and prestige of the award.
About the Global Brand Awards
The Global Brand Awards are widely regarded as one of the leading international platforms honoring excellence across industries such as technology, education, financial services, hospitality, and telecommunications. The awards are issued by Global Brands Magazine, a UK-based publication specializing in brand performance analysis and corporate strategy evaluation.
The magazine employs a comprehensive research framework that examines operational and technical performance, corporate identity strength, market influence, and overall service quality—making the recognition a benchmark of global brand distinction.
Advancing the Role of Egyptian Women in Leadership
This international recognition also highlights the growing impact of Egyptian women in driving institutional transformation and brand innovation. Nagy’s achievement reflects the strength of national talent competing successfully on the global stage in brand communications and corporate reputation management.
Her accomplishment contributes to enhancing the image of the Egyptian economy while strengthening the international presence of its leading brands.
Leadership Journey at Orange Egypt
Recognized as one of the prominent executives in telecommunications and brand building, Maha Nagy is known for her clear strategic direction, deep expertise in brand transformation, and measurable impact across sectors including telecommunications and fast-moving consumer goods (FMCG).
Since joining Orange Egypt in 2017 as Chief Communications Officer, she has played a central role in repositioning the company’s brand, reinforcing its cultural relevance within Egyptian society, and solidifying its leadership position in the Egyptian telecommunications market.
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