Vodafone Egypt and TPAY Mobile launch Digital Payment on Google Play

Vodafone Egypt, the largest mobile network operator in Egypt in terms of active

subscribers and TPAY MOBILE, the leading digital payment enabler in the Middle East and

Africa, announced today the launch of Direct Carrier Billing (DCB) on the Google

Playstore.Through this partnership TPAY MOBILE, which operates in the UAE, Egypt, Saudi

Arabia, in addition toseven other countries, enables Vodafone Egypt subscribers to

purchase from Google Play and conveniently charge the payments to their mobile phone bill

or deduct them from their airtime balance. For the first time in Egypt, all of the 41 million

Vodafone subscribers have the option to purchase paid apps, games and in-app content

without using credit cards from inside Google Play store in a safe, secure and simple way.

 

Sahar Salama, Founder and Chief Executive Officer of TPAY MOBILE, stated: “We are

committed to provide a seamless, secure, convenient and safe digital payment experience

to all our users. Using TPAY MOBILE’s payment platform will helpVodafone Egypt’s

customers to make payment transactions from the Google Play store and other digital

merchants in a secure and safe way. We are delightedto be able to offer a safe and

convenient payment solution to thousands of consumers and retailers in Egypt and the

region, and we look forward to work with our partnersto continue to set new benchmarks

for the sector in Middle East & Africa.”

 

 

 

 

A few months ago, cashless transactions were a convenience for consumers wanting to buy

online or in a physical store through their mobile phones, credit cards, or other modes of e-

payments. Current realities brought about by the COVID-19 pandemic made cashless

payments a necessity, facilitating contactless payment transactions and building another

line of defense against the spread of the virus. Some online and offline businesses and

retailers are currently opting for new cashless payment methods to keep their employees

and customers safe.

Even before the pandemic, Direct Carrier Billing,or DCB, was becoming an increasingly

popular mode of payment particularly for digital services, especially in emerging markets,

which are characterized by young populations eager togetonline services despite being

underserved by the banking sector.

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