التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات
Vodafone Egypt, the largest mobile network operator in Egypt in terms of active
subscribers and TPAY MOBILE, the leading digital payment enabler in the Middle East and
Africa, announced today the launch of Direct Carrier Billing (DCB) on the Google
Playstore.Through this partnership TPAY MOBILE, which operates in the UAE, Egypt, Saudi
Arabia, in addition toseven other countries, enables Vodafone Egypt subscribers to
purchase from Google Play and conveniently charge the payments to their mobile phone bill
or deduct them from their airtime balance. For the first time in Egypt, all of the 41 million
Vodafone subscribers have the option to purchase paid apps, games and in-app content
without using credit cards from inside Google Play store in a safe, secure and simple way.
Sahar Salama, Founder and Chief Executive Officer of TPAY MOBILE, stated: “We are
committed to provide a seamless, secure, convenient and safe digital payment experience
to all our users. Using TPAY MOBILE’s payment platform will helpVodafone Egypt’s
customers to make payment transactions from the Google Play store and other digital
merchants in a secure and safe way. We are delightedto be able to offer a safe and
convenient payment solution to thousands of consumers and retailers in Egypt and the
region, and we look forward to work with our partnersto continue to set new benchmarks
for the sector in Middle East & Africa.”
A few months ago, cashless transactions were a convenience for consumers wanting to buy
online or in a physical store through their mobile phones, credit cards, or other modes of e-
payments. Current realities brought about by the COVID-19 pandemic made cashless
payments a necessity, facilitating contactless payment transactions and building another
line of defense against the spread of the virus. Some online and offline businesses and
retailers are currently opting for new cashless payment methods to keep their employees
and customers safe.
Even before the pandemic, Direct Carrier Billing,or DCB, was becoming an increasingly
popular mode of payment particularly for digital services, especially in emerging markets,
which are characterized by young populations eager togetonline services despite being
underserved by the banking sector.
