التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات
As part of its commitment to keep up with the digital changes in the world; adidas,
the German’s World Leader Sports Brand, is expanding its digital footprint in Egypt and launching its ecommerce platform
www.adidas.com.eg, giving its consumers the opportunity to navigate through its latest collection and shop online from
the comfort of their homes while maintaining safe social distancing measures.
Commenting on the transition from a retail business to an online structure, General Manager of adidas Darren Cooke said:
“On-line shopping is growing exponentially in Egypt and as the leading sports brand in
the country we are conspicuous by our absence in this channel”.
He added: “The participation in sport and fitness continues to grow throughout the country and the launch of our on-line
store couldn’t come at a better time. It promises to not only deliver a premium service but it will also connect our loyal,
digitally savvy consumers to the widest range of our products 24 hours a day 7 days a week”.
The ecommerce platform is live starting 25 October 2020 and on the occasion of the launch,
adidas will be offering up to 40% discount on any purchase and free shipping from October 25 2020 till November 8 2020.
