التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات وفي أفريقيا كما تعتبر مصدر رئيسي للمعلومات حول تكنولوجيا المعلومات والاتصالات والفرص الاستثمارية المرتبطة بالاقتصاد الرقمي في المنطقة بالكامل
Jumia Egypt has launched a new initiative aimed at onboarding 5,000 new sellers to its platform by the end of 2026, as part of its ongoing efforts to strengthen e-commerce and accelerate the digital transformation of small and medium-sized enterprises (SMEs) in Egypt.
The initiative is designed to help entrepreneurs and business owners establish their businesses through digital channels while giving them access to e-commerce tools, logistics services and marketing solutions that can help them reach a broader customer base and expand their operations.
Free Benefits to Help New Sellers Go Digital
Under the initiative, new sellers will receive a range of free benefits designed to address some of the initial challenges businesses may face when moving from traditional retail to e-commerce.
The support is intended to help new sellers establish their presence on the platform, build a customer base and create opportunities to increase their sales through digital commerce.
By lowering some of the initial barriers to entering the online marketplace, Jumia Egypt aims to make the transition to e-commerce more accessible for entrepreneurs and SMEs looking to develop their businesses digitally.
90 Days of Free Warehouse Storage
One of the key benefits of the initiative is 90 days of free storage at Jumia warehouses.
The offer enables new sellers to take advantage of Jumia’s storage and fulfillment services while qualifying for Jumia Express, the platform’s service designed to help accelerate product delivery to customers.
Faster fulfillment can contribute to a smoother shopping experience while creating additional opportunities for sellers to improve their performance and increase sales.
Free Advertising to Boost Product Visibility
The initiative also provides new sellers with a free advertising package designed to increase the visibility of their products across Jumia’s customer base.
The advertising support is intended to improve product discoverability, help sellers reach potential customers faster and give businesses an opportunity to establish their digital presence from the beginning of their journey on the platform.
For newly onboarded businesses, stronger visibility can play an important role in attracting customers and building momentum in the competitive e-commerce market.
An Integrated E-Commerce Ecosystem for SMEs
The initiative forms part of Jumia Egypt’s broader efforts to strengthen the role of e-commerce in empowering SMEs and entrepreneurs.
Rather than focusing solely on providing an online marketplace, the company offers an integrated ecosystem combining marketplace access, logistics, warehousing and advertising tools.
This approach enables businesses to expand their reach and connect with customers and markets beyond the geographic footprint of their traditional operations.
E-Commerce Opens New Opportunities for Egyptian SMEs
E-commerce provides SMEs with opportunities to reach customers outside their traditional geographic markets while giving businesses greater space to showcase their products.
Digital tools also enable companies to promote their offerings more effectively, engage with consumers and explore new opportunities for business expansion.
For local entrepreneurs and smaller companies, access to an established e-commerce ecosystem can help reduce some of the barriers associated with building an online sales operation independently.
Jumia Builds on Its Support for Local Businesses
The new initiative builds on Jumia Egypt’s ongoing efforts to support local businesses and provide them with greater opportunities to benefit from e-commerce.
The latest program represents an evolution in this approach, moving beyond increasing the visibility of locally produced and offered products toward empowering more sellers to launch and grow their businesses digitally.
Through logistics, fulfillment, marketing and marketplace tools, the initiative aims to help sellers reach customers, improve delivery speed, strengthen product visibility and unlock additional sales opportunities.
Lionel Mobi: Empowering SMEs Can Build a More Inclusive Digital Economy
Lionel Mobi, CEO of Jumia Egypt, said that empowering more SMEs to enter the world of e-commerce represents an important step toward building a more inclusive digital economy.
He added that the initiative is designed to facilitate the digital journey of 5,000 new sellers by providing the logistical and marketing support they need to reach customers faster and grow their sales.
Mobi further explained that Jumia’s role extends beyond providing a platform for selling, encompassing the development of an integrated ecosystem that helps sellers grow and scale their businesses.
According to Mobi, this approach creates new opportunities for entrepreneurs, supports local businesses and contributes to the continued growth of Egypt’s digital economy.
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