التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات
Kwai Inspires its Audience to Share the Joy this Eid Al-Adha
With Eid Al-Adha around the corner, Kwai, the region’s leading short-video platform, is launching an in-app campaign on July 6, 2022, which will be focused on sharing the joy of Eid with loved ones – continuing to establish itself as the go-to platform for meaningful content and content creators’ empowerment.
In celebrating the spirit of Eid, the campaign will encourage users to present the key values of the festival which include generosity, kindness and compassion, with content being shared across four unique categories: Comedy, Drama, Spiritual and Lifestyle.
The comedy category will challenge content creators to “Share Happiness” through their comedic material, the drama category will highlight positive stories that reflect the theme of “Share Kindness,” the spiritual category will focus on spiritual, philanthropic content and the lifestyle category will spotlight the different traditions and food customs that are essential to Eid al-Adha.
Content creators from all categories will also be showcasing their happiest moments with friends and family during the holiday – using the #ShareTheJoyofEid hashtag – to create a wholesome experience for users and bring positivity to the platform’s ever-growing community.
Through leading such campaigns that foster joy and inclusivity while also inspiring creativity in content, Kwai continues to enrich its users’ lives with purposeful, real-value content and drive the success of up-and-coming talents – locally and across the region.
