التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات
DAVID Miami Secures Agency of the Year Recognition
–The One Show, the world’s most prestigious award show in advertising, design and digital
marketing, has named Ogilvy 2020 Network of the Yearin recognition of outstanding work
across disciplines on behalf of its clients. Ogilvy’s focus on collaboration and big creative
ideas in any form—from gaming and commerce to mobile and social media—also resulted in
DAVID Miami, one of its specialty brand companies, capturing the Agency of the Year
honor.
This marks the fourth time Ogilvy has been named Network of the Year by The One Show.
The previous three times were in 2017, 2014 and 2013—the year the category was
launched.
The Network of the Year honor is given to the network whose agencies have the most
cumulative points for One Show Pencils won across all disciplines for the year. Over two
dozenOgilvy offices around the world contributed to the recognition by collectively winning
25 Gold, 17 Silver, 25 Bronze, 73 Merit awardsfor clients including Burger King, Coca-Cola,
German Rail, IBM, Jimmy Dean, KFC, Kraft Heinz, Pernod Ricard, S.C. Johnson, and
Sipsmithamong others.
Burger King, a client of DAVID, was named Client of the Year with several campaigns
recognized this year. “Moldy Whopper,” a collaboration between agencies includingDAVID Miami and INGO (a joint venture of Ogilvy and Grey basedin Sweden), was named Best of
Show. “Moldy Whopper” won Best of Discipline in fourcategories—Film, Integrated, Print, and Out of Home—while “Stevenage Challenge” created by the Miami and Madrid offices of
DAVIDwas namedBest of SocialMedia.“Burn That Ad,” created by DAVID Sao Paulo, also took home pencils across several categories this year.
“This recognition is a testament to Ogilvy’s ability to transform business and culture
through creativity,”said Piyush Pandey, Ogilvy Worldwide Chief Creative Officer. “We want
to thank our clients who entrust us with their brands and congratulate Fernando Machado
and everyone at Burger King for winning Client of the Year.”
“Work by Ogilvy agencies delivered on what The One Show jurors look for: excellence
in creativity of ideas and quality of execution,” said Kevin Swanepoel, CEO, The One Club.
“We congratulate the network for a year of great work that inspires the creative
community.”
