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Powered by Progress: New Audi Q8 Makes World Premiere at Geneva International Motorshow Qatar as Brand Also Unveils a peek into its F1 future

Audi Middle East and Audi Qatar announce the brand’s participation and activities in the

prestigious Geneva International Motor Show in Qatar.

 

The event will see Audi marking significant milestones as the brand is set to launch its

much-anticipated Q8 model globally and showcase for the first time in the region the

 Formula 1 project show car, providing a glimpse into the future of mobility and motorsport.

 has showcased the significance of the Middle East for the brand as visitors will

have the exclusive opportunity to witness the world premiere of the Audi Q8, the

flagship of the Audi SUV line-up, during the show.

 

The arrival of the Audi Q8 in Qatar, showcased in its SQ8 derivative, holds

profound importance for the region’s automotive landscape.

 

With its 507hp V8 powerplant and quattro all-wheel drive,

the unveiling underscores Audi’s commitment to meeting the unique

preferences and demands of Middle Eastern customers.

 

 

This extraordinary luxury SUV combines a striking

and unforgettable design with innovative technology and unwavering performance.

 

Its expansive, lavish and spacious interior transforms every journey into an extravagant voyage,

 

guaranteeing an unparalleled first-class experience

that leaves both the driver and passengers in awe.

 

Adding to the excitement, one of the many highlights of the momentous occasion and

participation is the arrival of the F1 Showcar with  Launch Livery to the Middle East

for the very first time – a significant step forward as

the brand enters motorsports pinnacle series from 2026 onwards.

In addition to the Formula 1 project showcar, Audi will also display a range of other

exceptional models at the Geneva International Motorshow in Qatar.

These include its all-electric e-tron range, the Audi RS e-tron GT and the Q8 e-tron, in

addition to the Audi S8 and Audi exclusive RS 7, each representing Audi’s commitment

to providing a diverse and innovative line-up that caters to the varied customisation

preferences of our customers in the Middle East.

 

As the brand goes above and beyond with its unique presence during the motorshow,

Audi underlines the importance of the Middle East.

Adding to the sheer display of cars and presence during the motorshow is a

presentation by Audi’s newly appointed Managing Director for the Middle East Region, Mr Rene Koneberg,

reflecting on the brand’s regional momentum.

 

Visitors can pass by the Audi stand in GIMS QATAR to get a first-hand look at the F1 Showcar

wit Launch Livery and the exclusive selection of Audi’s

top models present. GIMS QATAR opens its doors to the public on 7th October and runs until 14th Oc

tober.

 

Audi Middle East and Audi Qatar announce the brand’s participation and activities in the prestigious Geneva International Motor Show in Qatar

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