As part of the lead-up to the 10th edition of Narrative PR Summit, e& Egypt has officially unveiled “The Shift 2026,” a high-level strategic platform designed to bring together policymakers, investors, and technology leaders. The initiative aims to explore the profound transformations driven by artificial intelligence and technological innovation in reshaping the global economy, decision-making frameworks, and international power structures.
Official Patronage Reflects National Commitment
The event is being held under the patronage of Raafat Hindi, Minister of Communications and Information Technology, and Ahmed Kouchouk, Minister of Finance. Their support underscores Egypt’s commitment to fostering dialogue around digital transformation and the future of technology-driven economies.
A Collaborative Initiative with Global Vision
“The Shift 2026” is spearheaded by e& Egypt in collaboration with The Global Narrative. This partnership aligns with preparations for the upcoming summit, recognized as a leading regional platform dedicated to shaping the perception of nations, brands, and leadership on a global scale.
Event Details: Cairo Hosts Global Thought Leaders
Scheduled to take place on May 14, 2026, in Cairo, the event will gather high-ranking government officials and prominent experts from the technology and investment sectors. It reflects e& Egypt’s continued efforts to facilitate strategic conversations on the evolution of the digital economy and emerging global trends.
Driving Conversations on AI and Economic Transformation
At its core, “The Shift 2026” will examine how artificial intelligence and advanced technologies are redefining economic systems, reshaping industries, and influencing global competitiveness. The platform is designed to generate forward-looking insights and actionable strategies that address the challenges and opportunities of a rapidly evolving digital landscape.
Leadership Perspective: Technology as a Catalyst for Change
Commenting on the initiative, Hazem Metwally, CEO of e& Egypt, emphasized that the event serves as a pivotal forum to highlight the accelerating role of technology in transforming business environments. He noted that the company continues to strengthen its position as a comprehensive digital solutions provider and a key enabler of advanced telecommunications and AI technologies across Egypt, supporting digital transformation across multiple sectors.

Enhancing Egypt’s Competitiveness and Investment Appeal
Through organizing this event, e& Egypt reinforces its commitment to boosting the competitiveness of the Egyptian economy. The initiative highlights technology-driven investment opportunities, strengthens the role of the private sector in driving sustainable growth, and contributes to attracting foreign direct investment, in alignment with Egypt’s vision of building a knowledge-based economy and positioning itself as a leading regional business hub.
Strategic Insights from the Communications Sector
In this context, Lamia Kamel, Founder and CEO of CC Plus, Co-Founder of The Global Narrative, and Founder of Narrative PR Summit, stated that “The Shift 2026” comes at a critical moment as artificial intelligence accelerates transformation across all aspects of the global economy. She highlighted that the platform aims to foster dynamic and impactful dialogue among diverse stakeholders, enabling them to navigate these changes and develop aligned, actionable visions for the future with meaningful economic and regional impact.
A Core Pillar of Narrative PR Summit Discussions
“The Shift 2026” will serve as a foundational pillar for the discussions featured in the 10th edition of Narrative PR Summit. It will spotlight the economic transformations driven by AI and technology, and their role in enhancing Egypt’s investment climate, empowering the private sector, and attracting global investors.
A Platform for Influential Voices in Technology and Investment
The event is expected to host a distinguished lineup of leaders and experts from across the technology and investment landscape, further enriching the dialogue and reinforcing its role as a catalyst for innovation and strategic thinking.
Conclusion: Shaping the Future Through Innovation and Dialogue
With its forward-looking agenda, “The Shift 2026” stands as a key milestone in advancing conversations around artificial intelligence, innovation, and economic transformation. It reflects a broader commitment to building a resilient, knowledge-driven economy capable of thriving in an increasingly digital world.
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التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات وفي أفريقيا كما تعتبر مصدر رئيسي للمعلومات حول تكنولوجيا المعلومات والاتصالات والفرص الاستثمارية المرتبطة بالاقتصاد الرقمي في المنطقة بالكامل