التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات
Kasperskybrandhas been recognizedwith a prestigious Red Dot Awardin the
Brands & Communication Design 2020 category, whichhonors the best brands
and creative works of the year. By winning over the Red Dot jury,the global
cybersecurity company has proven that its brand stands for high design
quality and integrated brand management.
In 2020, a total of 6,992 creative projects and brands from 50 countries
entered the Red Dot competition. Tasked with selecting and honoring brands
that had demonstrated sentiment “in search of good design and creativity”,
the 24 international jurors assessed the entries onlinewith special attention
given to the concept, idea and impact.Ultimately, those that convinced the experts that their design was of high quality and creative achievement
received a distinction.
“We’re honored and proud to be among the winners ofone the world’s most
respected design competitions. The fact that Kaspersky has been awarded in
the Brands & Communication Design categorya year after rebranding is an
important recognition of what the company has done and is continuing to do.
Kaspersky has greatly reshaped its brand, visual identityand communications,
reflecting the evolution of the company’s business focus from cybersecurity
towards the wider concept of cyber-immunity, as well as our new mission –
building a safer world,”comments Andrew Winton, Vice President, Marketing
at Kaspersky.
Kasperskyconducted therebrand in June 2019,introducing a new logo and
visual identity and bringing a new philosophy of digital security for a brighter
tomorrow. The new branding reflects the company’s vision of the future and
its approach to business. Kaspersky is now moving beyond the anti-virus
laboratory and becoming a technological leader with an advanced and
comprehensive portfolio of security solutions and services.
Kaspersky’s new brand was also recognizedwhen it received the Brand of the
Year award in the Anti-virus Software category at the World Branding
Awardsin November 2019.
This latest award is not the first time Kaspersky has won a Red Dot prize – in
2017 the company’s interactive online platform Earth 2050, which provides a
futuristic image of what the world will look like in 30 years’ time, was
awarded the Red Dot Best of the Best award. In 2015, Kaspersky’s interactive
learning site One Dollar Lesson, that demonstrated basic principles of online
security using the example of a one dollar virtual journey, got a Red Dot
Award in the Communication Design/Website category.
