Dell Technologies unveiled the world’s most intelligent and secure business PCs1across its
award-winning Latitude, Precision and OptiPlexportfolios to makework more efficient and
safe—no matter the location.The new devices further advance Dell’s commitment to
sustainabilitywith recycled materials, sustainable packaging, energy efficient designs and
EPEAT Gold registrations.
Professionals can work smarter with Dell Optimizer3, the automated Artificial Intelligence
(AI)-based optimization technology, now available across Latitude, Precision and OptiPlex devices. The built-in software learns how each person works and adapts to their behavior
to help them focus on the tasks that matter most.It works behind the scenes to improve overall application performance4; enable faster log-in and secure lock outs5; eliminate
echoes and reduce background noise on conference calls; and extend battery run time6.
“The PC plays a central role in how we reimagine the way we work, even anticipating what
we need to be more productive,” said Darrel Ward, senior vice president, Client Product Group, Dell Technologies. “From the moment you log on to your last video conference of
the day, you need a PC that adapts to the way you work. That’s why we are driving innovations that offer more intelligence, longer battery life, powerful speakerphones,
compact designs and 5G support—all while moving our sustainability goals forward.”
“It’s critical to offer the right balance of portability with the right set of productivity
features. Professionals want to turn on their device and know they have everything they need to accomplish their work, in one device,” said Maribel Lopez, founder and principal
analyst, Lopez Research. “People want bigger screens in smaller footprints, solid speakers for excellent call quality, the ability to switch from Wi-Fi to 5G on the fly, and built-in AI
capabilities that optimize performance and eliminate background noise —ultimately helping them work smarter and faster from any location.”
Boost productivity with the world’s most intelligent business PCs7
New intelligent Latitude PCs and 2-in-1s adapt to how people work. The new ultra-
premium 9000 series and completely redesigned 7000 series feature machined and brushed aluminum designs; long battery life; an array of ports; and expansive, four-sided narrow
border displaysto see and do more.Available with 10th Gen Intel® vPro® processors and Intel® Wi-Fi 6 (Gig+)8 for nearly three times faster speeds, the Latitude devices offer
businesses power, performance and global connectivity.
• For executives and on-the-go professionals who need the very best in design, power and
connectivity, the Latitude 9510 is the smallest9, lightest and most intelligent 15-inch business PC. Starting at 3.1 pounds10, thePCoffers built-in 5G-readydesign11, up to 34
hours of battery life12, and an enhanced conferencing experience with powerful built-in speakerphonesand microphones. It offers the power and performance teams need to be
productive anywhere as the first Project Athena-verified commercial PC with 10th Gen Intel® vPro® processors13.
• Designed for balancing performance and portability, the Latitude 7410 and 7310 are the
smallest 14-inch and 13-inch premium business laptops14. Also configurable as a 2-in-1, the Latitude 7410features theindustry’s first 4K low blue light screen on a premium
business PC15for better readabilityand to help enhance eye comfort.
Mobile workstations offer mission-critical reliability and more power in smaller designs
Dell has reengineered its industry-leadingPrecision workstation portfolio, designed to
handle demandingworkloads like intensive graphics processing, data analysis and CAD modeling.With smaller footprints, sleekdesigns, and thermal innovations, the new Precision
mobile workstations deliver increased performance and ISV certifications with professional graphics from NVIDIA and the latest 10th GenIntel® Core™ vPro®and Xeon® processors.
Designed for creators and professionals wanting high performance and stylish design
without the size and weight of a traditional mobile workstation, theDell Precision 5550 and 5750 are theworld’s smallest and thinnest 15-inch and 17-inch mobile workstations16.
Creators and engineers can see and do more with the 16:10, 4-sided InfinityEdge (up to HDR 400) display. The all-new Precision 5750 is also VR/AR and AI-Ready to handle fast
rendering, detailed visualizations and complex simulations.
Compact desktops featuring smart designs
For industries like healthcare and education that rely on the dependability of desktop devices, Dell launched redesigned OptiPlex towers and expanded all-in-oneswith flexible
configurations in space-saving designs.
The most secure commercial PCs, easy to deploy and manage around the globe
IT professionals have the freedom and flexibility to set up ready-to-work experiences from
day one — regardless of where employees are working — with Unified Workspace. From remote workers to creatives and engineers, IT can easily determine what devices to deploy that will best support employee needs, workstyle and location with Dell’s new Workforce
Large enterprises to small businesses can access Dell’s PCs, support and software at an affordable, predictable cost to help manage working capitalwith Dell PCaaS17, part of the
Dell Technologies on Demand portfolio. Businesses can refresh their fleet with the latest PCs every 36 months, and have peace of mind knowing they have deployed the industry’s most secure commercial PCs18, even guarding against silent attacks at the BIOS level.
Availability and pricing:
• The Latitude9510 is available now starting at $1,899. The Latitude 7410 and 7310areavailable now, starting at $1,499.
• The Dell Precision 5550 is available nowstarting at $1,999. The Dell Precision 5750 is available in early June starting at $2,399.
• Workforce Persona QuickStart service is available today