التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات وفي أفريقيا كما تعتبر مصدر رئيسي للمعلومات حول تكنولوجيا المعلومات والاتصالات والفرص الاستثمارية المرتبطة بالاقتصاد الرقمي في المنطقة بالكامل
Jumia, Africa’s leading e-commerce platform listed on the New York Stock Exchange under the ticker (JMIA), has officially announced the appointment of Lionel Mobi as Chief Executive Officer of Jumia Egypt, marking a significant step in strengthening its leadership presence in one of its most strategic markets.
Extensive Leadership Experience Across Africa
Lionel Mobi brings more than a decade of experience within Jumia, during which he held multiple senior leadership roles across key African markets, including Cameroon, Ghana, and Senegal.
His diverse regional expertise has equipped him with deep insights into market dynamics, enabling him to drive operational excellence and sustainable growth across different business environments.
Proven Track Record in Jumia Egypt
Prior to his new appointment, Mobi served as CEO B2C of Jumia Egypt since December 2024. In this role, he led a series of strategic initiatives aimed at expanding product accessibility and enhancing the overall customer shopping experience across the country.
His leadership contributed to strengthening the company’s operational performance and improving customer satisfaction nationwide.
Successful Tenure in Senegal
Before returning to Egypt, Lionel Mobi was the CEO of Jumia Senegal, where he successfully guided the company through a phase of operational optimization and business growth.
His efforts focused on reinforcing operational efficiency and scaling the business, resulting in measurable progress in the Senegalese market.
Strategic Priorities in His New Role
As CEO of Jumia Egypt, Mobi will oversee the company’s operations across the country, with a clear focus on accelerating growth, improving customer experience, and expanding access to e-commerce services nationwide.
His agenda also includes strengthening logistics capabilities and advancing digital payment solutions to ensure a seamless and reliable shopping journey for customers.
Vision for the Next Growth Phase
Commenting on his appointment, Lionel Mobi highlighted that Jumia is entering an exciting new phase in Egypt. He emphasized the company’s commitment to bringing e-commerce closer to customers by improving accessibility, enhancing logistics infrastructure, and delivering a smooth and trustworthy shopping experience.
He also reaffirmed Egypt’s importance as a key market for Jumia, with continued focus on building upon the company’s strong foundations.
Recognition of Previous Leadership
Jumia expressed its sincere appreciation to Abdellatif Olama for his leadership and valuable contributions during his tenure, acknowledging his role in reinforcing the company’s presence and growth in the Egyptian market.
Egypt at the Core of Jumia’s Strategy
Jumia Egypt continues to play a pivotal role within the Group’s broader strategy, supported by a growing customer base, strong partnerships, and continuous investments in logistics and digital payment technologies.
As one of the largest markets in the region, Egypt offers significant untapped potential, where Jumia’s consistent execution strategy continues to deliver results aligned with its performance across other markets.
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