التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات وفي أفريقيا كما تعتبر مصدر رئيسي للمعلومات حول تكنولوجيا المعلومات والاتصالات والفرص الاستثمارية المرتبطة بالاقتصاد الرقمي في المنطقة بالكامل
QNET, a global lifestyle and wellness direct-selling company, in partnership with the Misr El Kheir Foundation, has announced the successful completion of its FinGreen financial inclusion program in Egypt. The initiative delivered measurable improvements in financial literacy across 10 governorates, surpassing all predefined objectives and reinforcing its role in advancing economic awareness within underserved communities.
Strong Community Reach and Target Exceedance
The program trained a total of 534 beneficiaries, exceeding its original target by 106.8%. Implemented over 50 training days and 250 training hours, FinGreen recorded a remarkable 98.7% attendance rate, reflecting strong community engagement and high relevance of the training content across participating regions.
Women’s Empowerment at the Core of the Program
Women represented 81.6% of all participants, highlighting the program’s significant contribution to women’s economic empowerment in Egypt. The training focused on equipping beneficiaries with essential financial skills, including income management, savings behavior, budgeting techniques, and long-term financial planning. The program aimed not only to transfer knowledge but also to drive sustainable behavioral change in financial decision-making.
Significant Improvement in Financial Literacy Levels
Assessment results revealed a substantial increase in financial literacy among participants. Average scores improved from 54.38% before training to 89.4% after completion, reflecting a 74.1% improvement rate. These results demonstrate the effectiveness of FinGreen’s structured and practical learning approach in transforming financial understanding at the community level.
Sustainability and Long-Term Impact Strategy
Beyond immediate training outcomes, the award-winning FinGreen program was designed with long-term sustainability in mind. A dedicated database of trained beneficiaries has been created to facilitate future access to financial inclusion opportunities. Additionally, a network of local facilitators and volunteers ensures continuous knowledge sharing, while strengthened partnerships with local NGOs support the program’s expansion and replication across other regions. The initiative also aligns with the United Nations Sustainable Development Goals (SDGs) and the Addis Ababa Action Agenda.
Leadership Perspective on Program Impact
Commenting on the initiative, Hussam Kamel, Regional General Manager of QNET, stated: “The program has exceeded expectations not only in reach but also in its tangible impact on participants’ lives. FinGreen demonstrates the real value of financial education in empowering individuals to take control of their economic future.”
He added: “Financial literacy is a cornerstone of sustainable development. Investing in awareness—especially among youth and women—helps build stronger, more stable communities capable of shaping their own futures.”
Misr El Kheir Highlights Transformation and Scalability
Maher Azzab, Director of Economic Empowerment Projects at Misr El Kheir Foundation, emphasized that the program delivered a meaningful transformation in both financial knowledge and behavior. He noted that this shift in awareness is essential for achieving real economic independence. The Foundation reaffirmed its commitment to expanding similar human-centered development initiatives and described FinGreen as a scalable model for future programs in Egypt and beyond.
A Model for Public-Private Collaboration in Financial Inclusion
The FinGreen program stands as a strong example of effective public-private collaboration in advancing financial inclusion. It demonstrates measurable impact, high community engagement, and a replicable framework capable of supporting broader socio-economic development across Egypt and the wider region.
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