التكنولوجيا وأخبارها بوابة مصر لأخبار تكنولوجيا المعلومات والإتصالات
Launch of ‘Kambooz’ Revolutionizing Arabic Learning for Kids with a Fun, Egyptian-Inspired Online Platform Supporting Sustainable Development
“Kambooz”, the newest educational interactive e-platform for teaching kids the Arabic language using
fun and entertaining methods, is pleased to announce its long-anticipated launch in a press
conference
in the presence of its founders Sherine El Ashram and Talia Abboud.
The creative educational entertainment platform is explicitly designed to spark a passion for the
Arabic language among kids and enrich their linguistic abilities and critical thinking skills, all the while,
bringing them back to nature.
Through their high-quality animations, Kambooz offers a unique and unparalleled learning and
entertainment experiences. Accessible across multiple social media channels, including YouTube,
Instagram, Facebook, TikTok, Spotify, and Anghami, this platform will inspire a love for Arabic and
show them the magic in learning.
The content of the pioneering platform, “Kambooz,” is carefully tailored by innovative specialists in
early childhood education, to support the development of young children and instill positive behaviors and values.
Aiming to empower young children to feel proud and connected to their local culture, the platform
also provides insights into Egyptian culture and traditions, featuring iconic settings that will resonate
with Egyptian families.
The animations also introduce young children to important concepts such as the UN’s Sustainable
Development Goals while encouraging effective communication, instilling a love for nature, and
aiming to improve children’s mental and physical abilities.
Sherine El Ashram, the educator and the founder of Kambooz, shared her enthusiasm about the
platform during the launching press conference, saying, “I am thrilled to launch ‘Kambooz,’ a result of
five years of effort rooted in my family’s inspiration. Our mission is to serve the children of our
community and enhance their cultural identity, fostering a deep connection with the Arabic language.
Our goal with the platform is to engage families with entertaining and educational content that makes
life before school fun for children and aligns with our vision of creating high-quality educational
content for young children. Believing in the importance of nature for child development, ‘Kambooz’
seeks to create quality educational materials that connect children to Egypt, instill a love for Arabic,
and nurture critical and creative thinking abilities.”
“I would also like to thank those in charge of the platform who worked tirelessly to push forward and
launch the new platform “Kambooz” especially Mohammed Emad, Founder of Full Moon Studios, who
participated in developing the platform’s 3D animation programs. Also, I want to extend my heartfelt
gratitude to the great musicians; Hashem ElSaify, EPIC 101 Studios and Karim ElZonfoly, and Sherif
Asfour, Newav Studios.” Al Ashram added.
Highlighting the importance of the “Kambooz” platform, Talia Aboud said: “The Arabic language is
rich and full of aesthetics, but teaching it to children can be challenging for some. Hence, the
significance of educational platforms dedicated to teaching Arabic to children in enjoyable and
engaging ways comes to the forefront. From this perspective, we decided to launch the “Kambooz”
platform to provide content specially designed for children to immerse them in the Arabic language
and share Egyptian culture and heritage. We look forward to the “Kambooz” platform providing an
added value to parents of young children, kindergartens, government bodies, and expatriates alike.”
“We know that 90% of a child’s brain develops by the age of five. Therefore, every message, shape,
color, and value presented in the lively animations are deliberately designed to capture the kids’
attention, promote positive behaviors and values, and guide and inspire the child’s growth and love
for the Arabic language. The ‘Kambooz’ platform is entirely based on life in Egypt; from the styles of
homes to the appearance of characters, we want our audience and children to feel proud of their
country. Furthermore, ‘Kambooz’ uses a mix of colloquial and classical Arabic in its entertaining and
educational songs.” She added.
The platform is set to officially launch to the public via social media at the end of February 2024. Are
you ready to start an enjoyable journey into the world of the Arabic language with “Kambooz”?
